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About This Book
International Business: Competing in the Global Marketplace
ISBN: 9781260387544
About This Book
"International Business: Competing in the Global Marketplace" by Charles W.L. Hill is a comprehensive textbook that has been a cornerstone in the field of international business education for decades. This 14th edition, published in 2022, continues to set the standard for undergraduate and graduate-level courses in international business.
Who Uses It?
Primarily, this book is used by students and instructors in international business courses at the college and university levels. It is also a valuable resource for professionals looking to understand global market trends and strategies, as well as those interested in international trade and commerce.
History and Editions
The book has been market-defining since its introduction and has undergone significant revisions to keep pace with the rapidly evolving global marketplace. Each edition incorporates leading-edge research and up-to-date examples to illustrate global trends and enterprise strategies. The 14th edition includes detailed discussions of current events within the context of appropriate theory, ensuring that students receive a timely and comprehensive understanding of international business principles.
Author and Other Works
Charles W.L. Hill, a renowned professor at the University of Washington, is the author of "International Business: Competing in the Global Marketplace." Hill is known for his engaging writing style and his ability to explain complex concepts clearly and simply. His work in international business has been widely recognized, and this book is a testament to his expertise in the field.
Key Features
- Comprehensive Coverage: The book covers core concepts in international business, including detailed explanations and examples.
- Up-to-Date Research: Incorporates leading-edge research to keep students informed about the latest global trends and strategies.
- Practical Applications: Focuses on the applications of concepts, making it practical for students to understand how theoretical knowledge can be applied in real-world scenarios.
- Integrated Progression: The text is designed with an integrated progression of topics, ensuring that students build a strong foundation in international business principles before moving on to more advanced topics.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781260387544
- eTextbook: Available through various digital platforms (ISBNs may vary)
- Rental Options: Various rental durations available from different retailers
Publication Details
- Publisher: McGraw-Hill Higher Education
- Publication Date: February 16, 2022
- Number of Pages: 736 pages
- Language: English
Other Editions and Formats
- 14th Edition (Hardcover): ISBN-10: 1260387542
- 14th Edition (eTextbook): Available through digital platforms like VitalSource (ISBN may vary)
- Related ISBNs:
- 9781265038540 (14th International Edition)
- 9781265902667 (13th Edition)
Additional Information
For more information about accessibility features and Inclusive Access programs, please visit McGraw Hill's accessibility page or contact them at accessibility@mheducation.com. This book is part of McGraw Hill's commitment to creating accessible products that adhere to WCAG AA guidelines.
By using "International Business: Competing in the Global Marketplace," students can gain a comprehensive understanding of the global marketplace, preparing them for careers in international business, trade, and commerce.
