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9781844807840

International Business and Management

by
  • ISBN13:

    9781844807840

  • ISBN10:

    1844807843

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-03-25
  • Publisher: CENGAGE Lrng Business Press

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Summary

Developed using extensive lecturer and student feedback, International Business and Management acknowledges recent changes in course emphasis and presents an integrated treatment of international management problems. Combining a strong strategic focus with coverage of the functions that underpin global business, it delivers a fresh European perspective on international business, expressly written for post-introductory undergraduate courses and also for MBA students.All of the key areas of international business are covered within this managerial framework, including important topics rarely covered in older textbooks such as: SMEs and how they compete on a global level; ethics and social responsibility; and technology and how organizations use information to support global operations and deliver competitive advantage. Kelly also includes constructive and genuinely international examples, showing how SMEs through to MNCs have grappled with the operational and organizational challenges of international business. Eye-catching real-world case studies, market researched pedagogy, and a strong theoretical backbone ensure that Kelly: International Business and Management is at the forefront of European IB textbooks.

Table of Contents

International Business & Management
An Introduction to International Business & Management
Planning For International Business
Global Business Environment
Formulating & Implementing Strategy
Ethics & Social Responsibility
Managing Change
Leadership
Managing Human Resources
Managing Human Resources
Managing Difference
Organization Design & Structure
Global Business Processes
Managing Information & Technology Resources
Managing Information Resources
Managing Intellectual Capital
Global Business Information Systems
Global Digital Business
International Business Operations
International Operations Management
Managing Relationships with Customers
International Finance.
Table of Contents provided by Publisher. All Rights Reserved.

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