International Business Strategy: Rethinking the Foundations of Global Corporate Success

by Alain Verbeke

• ISBN13: 9780521862585
• ISBN10: 0521862582
• Format: Hardcover
• Copyright: 2009-01-12
• Publisher: Cambridge University Press

Summary

How can you best extend your knowledge of how multinational enterprises (MNEs) function? What does globalization mean for today's managers? How do students turn the message from academic literature into effective business strategies within an MNE? This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. MBA and Masters students will gain the practical knowledge and skills needed to succeed as effective managers in multinational companies through a critical study of mainstream strategy models and the analysis of forty-five key journal articles. More than twenty 'half-length' case studies from leading firms including Honda, IKEA and Danone show globalization in practice at the firm level. The book also Identifies seven central themes from the literature for successful global strategies and unifies them into a clear framework that can be applied to real businesses worldwide.

Author Biography

'Alain Verbeke draws on his unmatched knowledge of international business research and provides a fresh and insightful integrated perspective for rethinking the foundations of international strategy. This highly readable text supported by excellent cases should appeal to students whose managerial careers will span an increasingly global economy. International strategy faculty will find that the text easily lends itself to customizing the course to their particular needs. This book deepens our understanding of the global economy and the evolving role of the multinational enterprise.' Arie Y. Lewin, Professor of Strategy and Sociology, The Fuqua School of Business, Duke University, and Editor-in-Chief of the Journal of International Business Studies (2002-7)

Table of Contents

List of figures	p. vii
List of case studies	p. xi
About the author	p. xiii
Foreword	p. xv
Acknowledgements	p. xvii
List of abbreviations	p. xix
Walkthrough	p. xxii
Introduction and overview of the book's framework	p. 1
Core concepts
Conceptual foundations of international business strategy	p. 13
The critical role of firm-specific advantages (FSAs)	p. 77
The nature of home country location advantages	p. 101
The problem with host country location advantages	p. 129
Combining firm-specific advantages and location advantages in a multinational network	p. 151
Functional issues
International innovation	p. 177
International sourcing and production	p. 199
International finance	p. 219
International marketing	p. 243
Managing managers in the multinational enterprise	p. 261
Dynamics of global strategy
Entry mode dynamics 1: foreign distributors	p. 285
Entry mode dynamics 2: strategic alliance partners	p. 309
Entry mode dynamics 3: mergers and acquisitions	p. 339
The role of emerging economies	p. 359
International strategies of corporate social responsibility	p. 383
International strategies of corporate environmental sustainability	p. 419
Conclusion. The true foundations of global corporate success	p. 451
Appendix: Suggested additional readings	p. 461
Index	p. 467
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