International Communication : Continuity and Change

by Daya Kishan Thussu

• ISBN13: 9780340741306
• ISBN10: 0340741309
• Format: Hardcover
• Copyright: 2001-01-11
• Publisher: Hodder Education Publishers

Summary

The world is on the threshold of a new industrial revolution. At the beginning of the twenty-first century, millions of people can communicate with each other in real time, across national boundaries and time zones, through voice, text and pictures. Our digitally linked world is undergoingprofound and rapid change.This immensely readable book provides a comprehensive analysis of developments in international communication at a time when the political, economic and technological contexts in which media and culture operate are becoming increasingly global. Although there are many texts dealing with aspects ofthe extraordinary transformations of international communication in the late twentieth century, International Communication brings together for the first time the key theoretical and empirical work in this field into one up-to-date and accessible volume.Illustrated by case studies from around the world, the book offers a comprehensive survey of the subject with chapters on the history and theories of communication; the globalisation of communication and media industries; its impact on culture and the implications of the new technologies forcommunications in the future.

Author Biography

Daya Kishan Thussu is Senior Lecturer in Mass Communications, University of North London.

Table of Contents

Introduction	1	(10)
The historical context of international communication	11	(42)
Communication and empire	11	(3)
The growth of the telegraph	14	(6)
The era of news agencies	20	(3)
The rise of Reuters	21	(2)
The advent of popular media	23	(3)
Radio and international communication	26	(1)
The battle of the airwaves	27	(2)
The Cold War - from communist propaganda to capitalist persuasion	29	(10)
Covert communication - Radio Free Europe and Radio Liberty	32	(7)
International communication and development	39	(4)
Satellite Instructional Television Experiment (SITE)	40	(3)
The demand for a New World Information and Communication Order	43	(10)
Approaches to theorizing international communication	53	(29)
`Free flow of information'	55	(1)
Modernization theory	56	(4)
Dependency theory	60	(4)
Structural imperialism	64	(3)
Hegemony	67	(1)
Critical theory	68	(2)
The public sphere	70	(2)
Cultural Studies perspectives on international communication	72	(1)
Theories of the information society	73	(3)
Discourses of globalization	76	(5)
A critical political-economy for the twenty-first century	81	(1)
Creating a global communication infrastructure	82	(37)
The privatization of telecommunications	83	(1)
Free trade in communication	84	(6)
Liberalization of the telecom sector	90	(4)
Privatizing space - the final frontier	94	(5)
Intelsat	96	(3)
Key players in the global satellite industry	99	(13)
Murdoch's News Corporation	107	(5)
The world of telecommunications	112	(3)
Implications of a liberalized global communication regime	115	(4)
The global media marketplace	119	(48)
Convergence	119	(12)
Global trade in media products	131	(19)
Televising sport globally - ESPN	134	(16)
Global news and information networks	150	(13)
CNN - The `world's news leader'	156	(7)
Setting the gloval news agenda	163	(4)
Communication and cultural globalization	167	(33)
Globalization of Western culture?	167	(12)
Children's television - catching them young	169	(3)
MTV Music Television	172	(7)
Concerns for cultural diversity	179	(2)
Global English	181	(3)
Regionalization and localization in the media market	184	(16)
Zee TV and hybrid television	197	(3)
Contraflow in global media	200	(24)
Seeing the big world on a small screen	200	(3)
Global culture's discontents	203	(3)
Global counterflow of television	206	(9)
Middle East Broadcasting Centre (MBC)	208	(4)
Phoenix Chinese Channel	212	(3)
Media exports from the South to the North	215	(9)
TV Globo	215	(3)
The other Hollywood - the Indian film industry	218	(6)
International communication in the Internet age	224	(39)
The dawn of the Internet age	225	(6)
From a `free flow of information' to `free flow of commerce'	231	(11)
The Microsoft monopoly?	239	(3)
The Internet as a political tool	242	(5)
The global digital divide	247	(12)
Alternative communication	249	(10)
International communication - continuity and change	259	(4)
Glossary	263	(8)
Appendix I A chronology of international communication	271	(10)
Appendix II Useful websites	281	(6)
References	287	(30)
Author Index	317	(6)
Subject Index	323