International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication since the turn of the new millennium. Building on the success of the first edition, the second edition maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalization, deregulation, and privatizeation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national, and international perspectives. Each chaper contains engaging case studies, on for example Al-Jazeera, the global reach of Bollywood, and the globalization of "reality television," which exemplify the main concepts and arguments. International Communication, 2nd edition, is essential reading for all communication and media studies students. * The only single-authored volume which deals coherently with the complex global political, economic and technological context in which media and culture operate. * Fully updated to include developments since the turn of the new millennium. * Brand new case studies throughout, including the "Murdochization" of media, the al-Jazeera phenomenon, mobile communication and China and global media. * Brand new pedagogical features, including discussion questions, further reading and notes on key terms, to ensure accessibility.

Daya Kishan Thussu, Professor of International Communication, University of Westminster, and the founder and managing editor of the journal Global Media and Communication.

Acknowledgements

Preface to the second edition

Introduction to the first edition

xiv

1 The historical context of international communication

(39)

Communication and empire

(2)

The growth of the telegraph

(6)

The era of news agencies

(3)

Case study: The rise of Reuters

(2)

The advent of popular media

(2)

Radio and international communication

(1)

The battle of the airwaves

(1)

The cold war — from communist propaganda to capitalist persuasion

(10)

Case study: Covert communication — Radio Free Europe and Radio Liberty

(7)

International communication and development

(5)

Case study: Satellite Instructional Television Experiment (SITE)

(4)

The demand for a New World Information and Communication Order

(9)

2 Approaches to theorizing international communication

(26)

'Free flow of information'

(1)

Modernization theory

(4)

Dependency theory

(4)

Structural imperialism

(2)

Hegemony

(1)

Critical theory

(2)

The public sphere

(1)

Cultural studies perspectives on international communication

(1)

Theories of the information society

(3)

Discourses of globalization

(4)

A critical international communication theory?

(2)

3 Creating a global communication infrastructure

(32)

The privatization of telecommunications

(1)

Free trade in communication products and services

(6)

Liberalization of the telecom sector

(3)

Privatizing space – the final frontier

(5)

Case study: Intelsat

(3)

The global satellite industry

(3)

Regional satellite services

(8)

Case study: Murdoch's media – 'The eyes of the world are on us'

(6)

The globalization of telecoms

(2)

Implications of a liberalized global communication regime

(4)

4 The global media bazaar

(47)

Convergence

(13)

Global trade in media products

111

(19)

Case study: Televising sport globally – ESPN

115

(15)

Global news and information networks

130

(11)

Case study: CNN– The 'world's news leader'

135

(6)

Setting the global news agenda

141

(4)

5 The global and the local in media cultures

145

(35)

Globalization of American culture?

145

(15)

Case study: MTV Music Television

149

(11)

Concerns for cultural diversity

160

(3)

Global English

163

(3)

Regionalization and localization in the media market

166

(14)

Case study: Zee TV and hybrid television

176

(4)

6 Contraflow in global media

180

(27)

Viewing the global village

180

(3)

Discontents of cultural globalization

183

(2)

Global counterflow of television

185

(8)

Case study: Al-Jazeera – the 'island' that became a global news phenomenon

190

(3)

China's 'peaceful rising' and global communication

193

(2)

Media exports from the South to the North

195

(12)

Case study: The transnationalizati on of telenovelas

196

(4)

Case study: The other Hollywood – the Indian film industry

200

(7)

7 International communication in the Internet age

207

(43)

The dawn of the Internet age

207

(5)

The Internet and a 'free flow of commerce'

212

(15)

Case study: The 'Googlization' of global communication

214

(5)

Case study: Globalization of infotainment and edutainment

219

(8)

The Internet and political communication

227

(8)

Case study: The global 'war on terrorism'

231

(4)

The global digital divide

235

(9)

International communication — continuity and change

244

(6)

Glossary

250

(10)

Appendix I: A chronology of international communication

260

(10)

Appendix II: Useful websites

270

(6)

Appendix III: Discussion questions

276

(3)

References

279

(33)

Author index

312

(6)

Subject index

318

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