International Communications: A Media Literacy Approach

by Silverblatt,Art

• ISBN13: 9780765609748
• ISBN10: 0765609746
• Format: Hardcover
• Copyright: 2004-06-30
• Publisher: Routledge

Author Biography

Art Silverblatt is professor of communications and journalism at Webster University, St. Louis, Missouri Nikolai Zlobin is currently director and senior fellow of the Russia Program at the International Center in Washington, D.C. Dharma N. Adhikari is working on his PhD at the Missouri School of Journalism, specializing in Asian media Natalia Angheli is senior consultant for the Independent Journalism Center Maretha de Waal, DLitt et Phil, is director of the Centre for Gender Studies at the University of Pretoria in South Africa. Shahira S. Fahmy, PhD, has worked for seven years in communications in the Middle East and in Western Europe and currently is a faculty member at Southern Illinois University at Carbondale, specializing in international and visual communication. Berle Francis is a business communication specialist who has worked as a journalist in Jamaica and in Montreal, Canada Aleksander Grigoryev was a journalist in Russia and currently is editor of Washington ProFile International Information Agency in Washington, D.C. Geoff Lealand is senior lecturer in screen and media studies at the University of Waikato in Hamilton, New Zealand. Takashi Yasuda earned a PhD in sociology at Touhoku University in Japan. He is author of The Reading of P. Bourdieu's Sociology: The Restoration to Reality of Social Action and Subjectivity (1998). Juyan Zhang, PhD, is an assistant professor in the communications department of Monmouth University

Table of Contents

Figures, Photos, and Tables	xi
Preface	xiii
Acknowledgments	xv
Introduction: International Media Literacy	3	(10)
Why Study International Communications?	5	(1)
A Media Literacy Approach to International Communications	6	(7)
I. Media Literacy Approaches to International Communications
Process	13	(47)
Function	13	(2)
Media Communicator	15	(24)
Audience	39	(6)
Case Study, Function: Propaganda	45	(8)
Lines of Inquiry: Process	53	(7)
Context	60	(20)
Historical Context	60	(5)
Cultural Context	65	(12)
Lines of Inquiry: Context	77	(3)
Framework	80	(13)
Affective Response	81	(2)
Narrative Elements	83	(4)
Genre	87	(3)
Lines of Inquiry: Framework	90	(3)
Production Elements	93	(44)
Editing	96	(11)
Translation	107	(2)
Connotative Image	109	(2)
Infographics	111	(7)
Music	118	(2)
Performance	120	(8)
Lines of Inquiry: Production Elements	128	(9)
II. Comparative Analysis: National Media Systems
Analysis of National Media Systems	137	(27)
Political Systems	137	(10)
Regulatory Systems	147	(5)
Geographical Elements	152	(3)
Ethnic Composition	155	(1)
Religious Orientation	156	(1)
Educational Systems	157	(2)
Systems of Media Ethics	159	(2)
Lines of Inquiry: Analysis of National Media Systems	161	(3)
Case Studies: National Media Systems	164	(59)
Mass Media in China: Controlled Transformation	165	(7)
Juyan Zhang
Egyptian Media: Into a New Millennium	172	(7)
Shahira S. Fahmy
Media in India	179	(5)
Dharma N. Adhikari
Media in Jamaica	184	(4)
Berle Francis
Media in Japan	188	(7)
Takashi Yasuda
Media in Moldova	195	(5)
Natalia Angheli
New Zealand and Global Media: The Shire to the Western World's Middle-Earth	200	(4)
Geoff Lealand
Russia: The Media and the Unfreedom of the Press	204	(8)
Aleksander Grigoryev
The Media System of South Africa	212	(11)
Maretha de Waal
III. Applications of International Media Communications
International Advertising	223	(17)
Values Formation	224	(1)
Creating Needs	225	(1)
Shaping Lifestyle	225	(1)
Audience	225	(2)
Patterns of Ownership	227	(1)
Regulations	228	(1)
International Advertising and the Internet	228	(1)
Cultural Context	229	(1)
Worldview	230	(4)
Affective Response	234	(1)
Production Values	235	(2)
Lines of Inquiry: International Advertising	237	(3)
Applications: Media Literacy Analysis	240	(15)
Media Literacy Analysis: Process	240	(2)
Monica Wallin
Media Literacy Analysis: Media Ownership and Cross-Promotion	242	(5)
Melissa Waugh
Media Literacy Analysis: Comparative Analysis of Ringu and The Ring	247	(4)
Patsy Zettler
Media Literacy Analysis: Newspapers	251	(4)
Steven Schoen
Notes	255	(16)
About the Authors and Contributors	271	(2)
Index	273