International and Development Communication : A 21st-Century Perspective

by Bella Mody

• ISBN13: 9780761929017
• ISBN10: 0761929010
• Format: Paperback
• Copyright: 2003-04-29
• Publisher: Sage Publications, Inc

Summary

International and Development Communication: A 21 st Century Perspective examines the exciting field of international and development communication and illustrates how this field of study is composed and how it has grown. Derived from the successful Handbook of International and Intercultural Communication, Second Edition, this book opens with an updated and expanded introduction by Bella Mody, showcasing the effects of globalization, and contains those chapters from the Handbook that deal with international and development communication.The book, divided into two parts, revolves around media institutions and the conditions under which they have been used by the state and private capital. Part One covers international communication and presents the thinking of several well-known authors from areas such as South Asia, East Asia, Europe, and North America. Part Two focuses on development communication applications by various active researchers and professors, drawn from Latin America, South Asia, and North America.

Table of Contents

Foreword: Global and Local Influences on the Shape of Media Institutions	vii
PART I: INTERNATIONAL COMMUNICATION
Introduction to International Communication	1	(4)
Bella Mody
Theory and Research in International Communication: An Historical and Institutional Account	5	(14)
Stephen D. McDowell
Media Corporations in the Age of Globalization	19	(16)
Edward Comor
Global Communication Orders	35	(18)
Oliver Boyd-Barrett
Mediated War, Peace, and Global Civil Society	53	(16)
Thomas L. Jacobson
Won Yong Jang
Transnational Advertising	69	(22)
K. Viswanath
Liren Benjamin Zeng
Differing Traditions of Research on International Media Influence	91	(18)
Bella Mody
Anselm Lee
From the Modern to the Postmodern: The Future of Global Communications Theory and Research in a Pandemonic Age	109	(20)
Sandra Braman
PART II: DEVELOPMENT COMMUNICATION
Introduction to Development Communication	125	(4)
Bella Mody
Theories of Development Communication	129	(18)
Srinivas R. Melkote
State, Development, and Communication	147	(20)
Silvio Waisbord
Development Communication Campaigns	167	(22)
Leslie B. Snyder
Communication Technology and Development: Instrumental, Institutional, Participatory, and Strategic Approaches	189	(20)
J. P. Singh
Participatory Approaches to Communication for Development	209	(18)
Robert Huesca
Development Communication as Marketing, Collective Resistance, and Spiritual Awakening: A Feminist Critique	227	(18)
H. Leslie Steeves
International Development Communication: Proposing a Research Agenda for a New Era	245	(16)
Karin Gwinn Wilkins
PART III: A RETROSPECTIVE PROSPECTIVE
Looking Back, Looking Forward	261	(14)
Everett M. Rogers
William B. Hart
Author Index	275	(12)
Subject Index	287	(12)
About the Editor	299	(2)
About the Contributors	301