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The cornerstones of survey research | p. 1 |
The psychology of asking questions | p. 18 |
The problem of nonresponse | p. 35 |
Comparative survey research: goal and challenges | p. 56 |
Ethical issues in surveys | p. 78 |
Coverage and sampling | p. 97 |
Choosing the method of data collection | p. 113 |
Writing effective questions | p. 136 |
The logic and psychology of constructing questionnaires | p. 161 |
Testing survey questions | p. 176 |
Face-to-face interviews | p. 201 |
Telephone surveys | p. 221 |
Self-administered questionnaires: mail surveys and other applications | p. 239 |
Internet surveys | p. 264 |
IVR: Interactive Voice Response | p. 285 |
Mixed mode surveys: When and why | p. 299 |
Weighting survey data | p. 317 |
Analysis of data from complex surveys | p. 342 |
Incomplete data: Diagnosis, imputation, and estimation | p. 370 |
Accommodating measurement errors | p. 387 |
Survey documentation: Towards professional knowledge management in sample surveys | p. 403 |
Quality assurance and quality control in surveys | p. 421 |
Interviewer training | p. 442 |
Surveying sensitive topics | p. 461 |
Panel surveys | p. 479 |
Surveys without questions | p. 500 |
References | p. 512 |
Index | p. 541 |
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