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9780072290721

International Management

by
  • ISBN13:

    9780072290721

  • ISBN10:

    0072290722

  • Edition: 4th
  • Format: Hardcover
  • Copyright: 1999-07-01
  • Publisher: MCGRAW HILL BOOK COMPANY

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Table of Contents

PART I Text
The Internationalization Process
3(14)
The Global Business Environment
17(18)
The World of International Trade
35(26)
Managing Export Operations
61(22)
Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces
83(22)
Licensing
105(8)
The Design and Management of International Joint Ventures
113(19)
International Strategy Formulation
132(17)
The Impact of Globalization on the Organization of Activities
149(18)
The Evolving Multinational
167(11)
The Global Manager
178(18)
Managing Government Intervention
196(18)
Global Leadership
214(13)
PART II Cases on Internationalization
LEO Electron Microscopy Ltd: A Zeiss-Leica Cooperation
227(11)
Kenny Rogers Roasters in China
238(12)
Palliser Furniture Ltd.
250(14)
Neilson International in Mexico
264(12)
Selkirk Group in Asia
276(15)
Russki Adventures
291(18)
Samsung China: The Introduction of Color TV
309(15)
Cameron Auto Parts (A)---Revised
324(10)
Hush Puppies Chile
334(16)
Technophar in Viet Nam
350(17)
Nora-Sakari: A Proposed Joint Venture in Malaysia
367(16)
Mercedes Comes to Alabama
383(9)
Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World's Peoples
392(7)
HCM Beverage Company
399(12)
Wil-Mor Technologies, Inc.
411(14)
PART III Multinational Management
Matra-Ericsson telecommunications 1990
425(9)
Toppan Moore
434(14)
Black & Decker-Eastern Hemisphere and the ADP Initiative (A)
448(12)
GLOBAL Enterprises, Inc.
460(12)
Honeywell Inc. and Global Research & Development
472(21)
Hilti Corporation (A)
493(7)
Bristol Compressors, Asia-Pacific
500(12)
Matsushita Electric Industrial Ltd. Europe: Sales and Marketing, 1994
512(11)
DSL de Mexico S.A. de C.V.
523(11)
Larson in Nigeria---1994
534(8)
Mabuchi Motor Co., Ltd.
542(11)
Scotch-Brite (3M)
553(10)
Enron Development Corporation
563(17)
Crisis at Renault: The Vilvoorde Plant Closing (A)
580(16)
The Brent Spar Platform Controversy (A)
596(13)
Sicom GmbH and CD Piracy
609(6)
Name Index 615(4)
Subject Index 619

Supplemental Materials

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