International Management : Text and Cases

by Beamish, Paul W.; Morrison, Allen J.; Inkpen, Andrew; Rosenzweig, Philip M.

• ISBN13: 9780072485813
• ISBN10: 0072485817
• Edition: 5th
• Format: Hardcover
• Copyright: 2002-12-20
• Publisher: McGraw-Hill/Irwin

Summary

Beamish, Morrison, Rosenweig and Inkpen's, International Management, 5e is an "international," international-management book. It looks at how firms become and remain international in scope. The first four editions were used in hundreds of universities and colleges in over 20 countries. The book focuses on issues of international management common and important to business people "everywhere." It is about the experiences of firms of all sizes, from many countries and regions (North America, South America, Western Europe, Eastern Europe, Middle East, Asia, Africa, etc.), as they come to grips with an increasingly competitive global environment. It is about the practice of management when a home-market perspective is no longer enough to achieve and sustain success. Through carefully selected comprehensive case studies and integrated text material, this book bridges both the internationalization process and multinational management. Beamish, Morrison, Rosenzweig and Inkpen, four highly-experienced international business teachers/researchers, offer an integrated tex

Table of Contents

Part I: TEXT

1. The Internationalization Process

2. The Global Business Environment

3. The World of International Trade

4. Managing Export Operations

5. Global Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces

6. Licensing

7. The Design and Management of International Joint Ventures

8. International Strategy Formulation

9. The Impact of Globalization on the Organization of Activities

10.The Evolving Multinational

11.The Global Manager

12.Managing International Government Relations

13.Global Leadership

14. Ethics

15. Managing the Global Workforce

Part II: CASES ON INTERNATIONALIZATION

16. The Global Branding of Stella Artois

17. Sesame Workshop and International Growth

18. Where Have You Been? An Exercise to Assess Your Exposure to the Rest of the World’s Peoples

19. MTN: Inventing in Africa

20. The Chinese Fireworks Industry

21. Swatch and the Global Watch Industry

22. Selkirk Group in Asia

23. Looks.com (A) – A Grey Issue

24. Intel’s Site Selection Decision in Latin America

25. Cameron Auto Parts (A) – Revised

26. Time Warner Inc. and the ORC Patents

27. GM and AvtoVAZ of Russia

28. Nora-Sakari: A Proposed Joint Venture in Malaysia

29. Euro-Air(A)

Part III: Multinational Management

30. Samsung China: The Introduction of Color TV

31. Dubai Aluminum (A)

32. Quest Foods Asia Pacific and the CRM Initiative

33. Blue Ridge Spain

34. Meridian Magnesium: International Technology Transfer

35. Honeywell Inc. and Global Research and Development

36. Whirlpool Corporation’s Global Strategy

37. Bristol Compressors, Asia-Pacific

38. Larson in Nigeria

39. HCM Beverage Company

40. Enron and the Dabhol Power Company -new

41. Crisis at Renault: The Vilvoorde Plant closing (A)

42. Global Enterprises, Inc.

43. Steve Parker and the SA-Tech Venture (A)

44. Sicom GmbH and CD Piracy

45. DSL de Mexico S.A. de C.V. (A)

46. Staffing Foreign Expansion: Rentsch Enters Poland

47. Mabuchi Motor Co., Ltd.