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What is included with this book?
| The International Marketing Environment | |
| The Global Marketing Imperative | |
| Appendix A: The Basics of Marketing | |
| Appendix B: Geography and Global Warming | |
| Trade Institutions and Trade Policy | |
| The Cultural Environment | |
| The Economic Environment | |
| The Political and Legal Environment | |
| Cases: The Catfish Dispute | |
| Trick or Treat | |
| Marketing Cigarettes and Tobacco | |
| IKEA | |
| Car Financing in China | |
| International Market Entry and Development | |
| Strategic Planning | |
| Marketing Organization, Implementation and Control | |
| Research | |
| Market Entry and Expansion | |
| Cases: Damar International | |
| Polar-Adidas. Parker Pen | |
| Export Marketing Mix | |
| Product Adaptation | |
| Export Pricing | |
| Marketing Communication | |
| Distribution Management | |
| Cases: Dr. Eris ? Cosmetics from Poland | |
| Imaginarium | |
| Joemarin | |
| Gray Ferrari | |
| The Global Marketing Mix | |
| Global Product Management and Branding | |
| Global Services | |
| Global Logistics and Materials Management | |
| Global Pricing | |
| Global Promotion | |
| Appendix C: Careers in International Marketing | |
| Cases: International Marketing and the NBA | |
| Oil for Food | |
| Blood Free Diamonds | |
| Novia Scotia | |
| F-18 Offset | |
| Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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