International Marketing Management : Text and Cases

by U C Mathur

• ISBN13: 9780761936404
• ISBN10: 0761936408
• Format: Paperback
• Copyright: 2008-05-01
• Publisher: SAGE Publications Pvt. Ltd

Summary

This is a basic text in International Marketing, a major knowledge area for students of management studies. This book attempts to make learning of the nuances of the subject easy and enjoyable for students. International trade, economic free trade zones, embargoes on exports, and tariff and non-tariff barriers that the companies face overseas form a major part of the book. In addition, the role of international organizations under the guidance of the United Nations has been given its due importance.

Author Biography

U.C. Mathur is the Dean and Professor at Integrated Academy of Management and Technology, Ghaziabad

Table of Contents

List of Tables	p. 8
List of Figures	p. 10
List of Abbreviations	p. 13
Preface	p. 15
International Marketing: An Introduction	p. 17
Market Potential of Countries	p. 56
International Organisations	p. 75
International Trading	p. 100
International Competitive Advantage and Buyer's Profile	p. 129
International Environment for Business, Customer, Competition and Controls	p. 160
International Pricing	p. 183
International Business-to-Business Marketing	p. 194
International Marketing of Services	p. 204
International Strategic Marketing	p. 217
International Stakeholders	p. 249
International Brands	p. 259
International Marketing Concepts	p. 279
Market Competitive Forces Worldwide	p. 316
Advertising and Promotion in International Markets	p. 335
International Public Relations	p. 417
International Marketing Research	p. 425
Distribution of Goods Worldwide	p. 454
International Markets for the Twenty-first Century, Imports and Exports	p. 467
International Management for Marketing Personnel	p. 487
International Marketing Audit	p. 496
International Collaborations, Controls and Global Manufacturing	p. 521
Understanding Case Studies	p. 532
Index	p. 573
About the Author	p. 583
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