International Perspectives of Festivals and Events

by Ali-Knight,Jane

• ISBN13: 9780080451008
• ISBN10: 0080451004
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-12-02
• Publisher: Routledge

Summary

International Perspectives of Festivals and Events addresses contemporary issues concerning the potential of festivals and events to produce economic, social, cultural and community benefits. Incorporating a range of international perspectives, the book provides the reader with a global look at current trends and topics, which have until now, been underrepresented by current literature. International Perspectives of Festivals and Events includes a broad range of research, case studies and examples from well-known scholars in the field, to form a unified volume which informs the reader of the current status of festivals and events around the world. In a fast-moving industry where new theory and practice is implemented rapidly, this is essential reading for any advanced student or researcher in festivals and events. * Provides a contemporary look at the current issues in the field * Expertly edited and contributed to by an international group of subject specialists * Advances and emphasises the interrelationship of multidisciplinary academic approaches, contexts and research methodologies in festivals and events

Table of Contents

Foreword	p. vii
About the Authors	p. ix
List of Contributors	p. xvii
Introduction	p. xix
Destination, Image and Development	p. 1
Using major events to promote peripheral urban areas: Deptford and the 2007 Tour de France	p. 3
Weymouth's once in a lifetime opportunity	p. 21
Tourism and the Hans Christian Andersen bicentenary event in Denmark	p. 41
Establishing Singapore as the events and entertainment capital of Asia: Strategic brand diversification	p. 53
The South Korean Hotel Sector's perspectives on the 'pre-' and 'post-event' impacts of the co-hosted 2002 Football World Cup	p. 65
Community and Identity	p. 95
Indigenous Australia and the Sydney 2000 Olympic Games: Mediated messages of respect and reconciliation	p. 97
How festivals nurture resilience in regional communities	p. 107
The Buon Ma Thuot coffee festival, Vietnam: Opportunity for Tourism?	p. 125
Tasting Australia: A celebration of cultural identity or an international event?	p. 139
Festivals and tourism in rural economies	p. 149
Audience and Participant Experience	p. 159
Commemorative events: Sacrifice, identity and dissonance	p. 161
Running commentary: Participant experiences at international distance running events	p. 173
Elite sports tours: Special events with special challenges	p. 187
The British pop music festival phenomenon	p. 205
Managing the Event	p. 225
A model for analysing the development of public events	p. 227
Human resources in the business events industry	p. 241
Measuring the impact of micro-events on local communities: A role for web-based approaches	p. 253
Post-modern heritage, chivalry, park and ride: Le Tour comes to Canterbury	p. 265
Towards safer special events: A structured approach to counter the terrorism threat	p. 279
Index	p. 295
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