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9780273611837

International Retailing

by ;
  • ISBN13:

    9780273611837

  • ISBN10:

    0273611836

  • Format: Paperback
  • Copyright: 1995-05-01
  • Publisher: Ft Pr

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Summary

International Retailing, the first book to address seriously the recent trends in retailer internationalism, provides a truly international review of the driving forces behind internationalism. Particular attention is paid to the European market.

Table of Contents

Introduction to International Retailing
Trends In The Internationalisation of Retailing
European Retailing: Convergences, Differences, and Perspectives
Retail Internationalisation: Evolution of Theory and Practice
Driving Forces of Internationalisation
Internationalisation: Interpreting the Motives
International Sourcing: Patterns and Trends
The Legislative Environment as a Measure of Attractiveness for Internationalisation
Strategies for Internationalisation
International Alliances in European Retailing
Retail Franchising in Britain and Italy
International Market Appraisal and Positioning
Internationalisation of Limited Line Discount Grocery Operations
Market Innovation and Internationalisation: The Success of Toys'R'Us
The Regulation Of Retail Internationalisation: Examples from the Pacific Asia Region
Directions for Further Development and Research
Table of Contents provided by Publisher. All Rights Reserved.

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