Internationalization, Innovation and Sustainability of MNCs in Latin America

by Liberman, Leonardo; Newburry, William

• ISBN13: 9781137024121
• ISBN10: 1137024127
• Format: Hardcover
• Copyright: 2013-11-08
• Publisher: Palgrave Macmillan

Summary

As global and regional integration move forward, firms must be innovative and sustainable when setting up operations in new countries and markets. The AIB-LAT book series presents research findings and theoretical developments in international business, with special emphasis on studies focusing on internationalization, innovation and sustainability in Latin America – three increasingly interconnected and important issues for firms around the world. Latin America continues to gather business and academic attention as the region plays a growing role in the global economy. The chapters of this volume will further readers' understanding of how business enterprises from and in Latin America strive to create and implement sustainable and innovative solutions while developing their international operations by presenting research findings from top scholars working in the region.

Author Biography

Leonardo Liberman is an Associate Professor at Universidad de los Andes, Chile, in the Faculty of Business and Economics. He has worked as a lecturer and assistant professor in Sweden, Australia and Chile, and has authored and co-authored more than a dozen top-tier, peer-reviewed journal articles. He has also held leadership roles in academic and business organizations and is the founder of AIB-Latin America (www.aib-lat.org) and its first Chapter Chair.
 
William Newburry is an Associate Professor and SunTrust Bank Professor at Florida International University in the Department of Management and International Business, USA. He has published over 25 top-tier, peer-reviewed journals articles and has held leadership roles in multiple academic organizations. He is the current AIB-Latin America Chapter President/Chapter Chair.

Table of Contents

Introduction
1. Maintaining a Global Competitive Advantage: Sustainable Tourism in a World Heritage Site in Peru; James Patrick Johnson and Ronald Rivas
2. Foreign Direct Investment in the Water Sector in Latin America; Frederico Araujo Turolla
3. Absorptive Capacity in Franchising System: Empirical and Comparative Dimensions from Brazil; Rogerio Stival Morgado and Afonso Fleury
4. Brazilian Franchising Networks: Degree of Internationalization and Current Status; Livia Lopes Barakat, Sherban Leonardo Cretoiu and Mayara Ximenes Dalbem
5. Private Equity Investments in Emerging Markets, National Governance and Geographic Distance: The Case of Latin America, 1996-2009; Santiago Mingo, Francisco Morales and Marc Junkunc
6. The Internationalization of Brazilian Fast-Food Chains: A Marketing Failure?; Gilberto Figueira da Silva, Angela da Rocha and Henrique Pacheco
7. Challenges in Strategy and Management of Multinational R&D Centers in Emerging Markets: Perspective from a German Headquarters in the Chemical Sector; Osmar Mitsuo Saito, Roberto Carlos Bernardes and Marcos Amatucci
8. Internationalization of Asian MNCs in Brazil: Factors and Motivations; Mario Henrique Ogasavara and Gilmar Masiero