Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | p. vii |
Acknowledgments | p. ix |
Introduction | p. 1 |
Introduction | p. 3 |
The Internet before Commercialization | p. 9 |
Internet Technologies Seeking a Business Model | p. 45 |
Innovation and the Evolution of Market Structure for Internet Access in the United States | p. 47 |
Protocols for Profit | p. 105 |
Web and E-mail Technologies as Product and Infrastructure | |
The Web's Missing Links | p. 159 |
Search Engines and Portals | |
The Rise, Fall, and Resurrection of Software as a Service | p. 201 |
Historical Perspectives on the Computer Utility and Software for Lease on a Network | |
Commerce in the Internet World | p. 231 |
Discovering a Role Online | p. 233 |
Brick-and-Mortar Retailers and the Internet | |
Small Ideas, Big Ideas, Bad Ideas, Good Ideas | p. 259 |
"Get Big Fast" and Dot-Com Venture Creation | |
Industry Transformation and Selective Adoption | p. 277 |
Internet Challenges for Media Businesses | p. 279 |
Internet Challenges for Nonmedia Industries, Firms, and Workers | p. 315 |
Travel Agencies, Realtors, Mortgage Brokers, Personal Computer Manufacturers, and Information Technology Services Professionals | |
Resistance Is Futile? | p. 351 |
Reluctant and Selective Users of the Internet | |
New Technology-Old and New Business Uses | p. 389 |
New Wine in Old and New Bottles | p. 391 |
Patterns and Effects of the Internet on Companies | |
Communities and Specialized Information Businesses | p. 423 |
Newly Created or Amplified Problems | p. 449 |
File Sharing and the Music Industry | p. 451 |
Eros Unbound | p. 491 |
Pornography and the Internet | |
Lessons Learned, Future Opportunities | p. 539 |
Market and Agora | p. 541 |
Community Building by Internet | |
Conclusions | p. 557 |
List of Contributors | p. 565 |
Index | p. 569 |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.