The Internet Strategy Handbook

by Cronin, Mary J.

• ISBN13: 9780875846316
• ISBN10: 0875846319
• Format: Hardcover
• Copyright: 1996-01-01
• Publisher: Harvard Business School Pr

Summary

Written for managers facing the challenge of devising an Internet strategy that will bring their companies recognition and competitive advantage. DLC: Business enterprises - Communication systems.

Table of Contents

Introduction
The Internet as a Competitive Business Resource	p. 1
Digital Equipment Corporation: Creating New Businesses	p. 25
Dow Jones: Business Information Services on the Internet	p. 51
Genentech, Inc.: Adding Value to Research and Development	p. 69
Lockheed Martin: Integrating Information Resources	p. 89
Millipore: Marketing Products to the Global Desktop	p. 115
Schlumberger: The Internet Advantage across the Corporation	p. 139
Measuring the Value of the Internet for Business	p. 165
Productivity, Policy and Internet Training Issues	p. 191
Emerging Platforms for Commerce over the Internet	p. 211
Appendixes: A History, and Growth of the Internet	p. 249
Appendixes: B Internet Vital Statistics	p. 257
Appendixes: C A Manager's Guide to Internet Terms	p. 261
Appendixes: D Selected Business Resources on the World	p. 267
Appendixes: E Home Pages of Contributors and Their Organizations	p. 271
Index	p. 283
About the Contributors	p. 293
Table of Contents provided by Blackwell. All Rights Reserved.