Internet Technology Handbook, 2002

by Muckian, Michael; Clements, Richard Barrett

• ISBN13: 9780130423795
• ISBN10: 0130423793
• Edition: Supplement
• Format: Paperback
• Copyright: 2002-01-01
• Publisher: Wolters Kluwer

Table of Contents

How This Supplement Will Help You	v
Navigating the New Age	1	(6)
Knocking on Your Electronic Door	2	(1)
Slightly Tarnished Golden Opportunities	3	(2)
Changing Strategies	5	(2)
XML: We're Talking Meta-language Opportunities Here	7	(8)
What's the Problem?	8	(1)
XML Is the Solution	9	(3)
Revolutionizing the Web	12	(1)
The Impact on E-commerce	13	(1)
Beyond E-commerce	14	(1)
From Aggravation to Aggregation	15	(8)
Aggregation Defined and Implemented	16	(1)
Strike Up the Broadband	17	(3)
A Simple Concept	20	(1)
The Coin's Other Side	21	(2)
CRM Is About the Customer, Not the Technology	23	(12)
Your Strength Is Your Weakness	24	(1)
The High Price of Customer Acquisition	25	(1)
What Is CRM?	26	(2)
Who Are Our Customers?	28	(1)
Implementing Your CRM Efforts	29	(3)
Time for Software	32	(3)
Branding Your Internet Identity	35	(12)
Before Brand, Positioning	36	(2)
Developing Your Internet ``Brand''	38	(2)
Why Are You Here?	40	(2)
First Steps	42	(1)
Searching for the Right Search Engine	43	(4)
The Extra Advantage of Extranets	47	(12)
You Say You Want an Evolution	49	(1)
Strategies and Applications	50	(3)
Feeling Secure	53	(6)
Not Just Any Portal in the Information Storm	59	(10)
Coming of Age	61	(2)
An Enterprising Alternative	63	(1)
How It All Works	64	(1)
Tapping the Reservoir	65	(2)
Beyond Mere Technology	67	(2)
VOIP Is Not a Four-letter Word	69	(8)
Read, Set, Wait!	70	(2)
How It All Works	72	(2)
A Question of Quality	74	(3)
Watch Your ASP!	77	(18)
A Little History and a Lot of Potential	78	(1)
By Definition and Architecture	79	(3)
More Confusion	82	(2)
Deficits and Benefits	84	(2)
I Want My ASP Because:	84	(1)
I Don't Want My ASP Because:	85	(1)
Mastering Your Fate	86	(3)
Deeper Analyses	89	(2)
Drafting a Contract	91	(4)
Untangling the Supply Chain	95	(12)
The Crux of It All	98	(2)
Mastering Fulfillment Concepts	100	(2)
E-fulfillment Strategies	102	(3)
Mastering Supply-chain Management	105	(2)
Wising Up to Smart Cards	107	(10)
Taking Care of Business	109	(2)
Anatomy of a Smart Card	111	(2)
Smart Card Insecurity	113	(2)
The e-commerce e-quation	115	(2)
Holding Your Vendors' Feet to the Fire Without Getting Burned Yourself	117	(22)
Beyond Mere Technical Expertise	118	(1)
Negotiation by Definition	119	(3)
The Foundation of Negotiations	122	(4)
Clearly understand the goals and desired outcome of your negotiations	122	(1)
Set milestones before you begin to negotiate	123	(1)
Know the difference between what you want and what you'll accept	123	(1)
Prepare thoroughly or proceed ineffectively	124	(2)
Preparting to Meet Your Opponent	126	(4)
Fully explore and articulate your opponent's claims	128	(1)
Demonstrate that your opponent's position is irrelevant or inaccurate	129	(1)
Offset your opponent's assertions by putting forward your own, more accurate positions	129	(1)
Time to Negotiate	130	(5)
Set the time and place to meet your needs, not those of your opponent	130	(1)
Find a common ground and a positive note on which you can start	131	(1)
Transfer your preparation into evidence and support materials	131	(1)
Maintain your edge and call time if you lose your advantage	132	(1)
Question carefully and for strategic advantage	132	(1)
Build your case slowly and remember that patience isn't only a virtue, it's a strategy	133	(1)
Know your opponent as you would know yourself	133	(1)
Stay on course	134	(1)
Asking Technology Vendors the Hard Questions	135	(1)
Demand a Well-written SLA	136	(3)
Weaving the Holistic Web	139	(8)
I Am He As You Are He As You Are Me and We Are All Together	140	(1)
Se Habla Esperanto?	141	(1)
The Whole World in His/Her Hand	142	(1)
Up Close and Personal	142	(1)
Five Trends to Watch	143	(1)
The Cyborg Cometh. And Cometh	144	(3)
Appendix SA How to Find and Retain Good IS People	147	(6)
Appendix SB Implementing an Internet Project	153	(6)
Appendix SC Security Revisited	159	(16)
Appendix SD Keeping Up with Your Newfound Internet Responsibilities	175	(8)
Cumulative Index	183