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In the new edition of the international bestseller, Environmental Interpretation Sam H. Ham captures what has changed in our understanding of interpretation during the past two decades. Ham draws on recent advances in communication research to unveil a fresh and invigorating perspective that will lead interpreters to new and insightful pathways for making a difference on purpose through their work. Separate chapters look at personal interpretive services, such as talks, guided tours, and other conducted activities, while others examine the details of nonpersonal interpretation products, such as self-guided trails, exhibits, and signs. Readers are shown not only what works, but why. New chapters offer never-before-published principles for designing, planning, and delivering thematic interpretive encounters, some of which will challenge old ways of thinking and point readers to new and exciting creative possibilities.
Sam H. Ham, PhD, is director of the Center for International Training and Outreach and professor of communication psychology in the University of Idaho's Department of Conservation Social Sciences. Ham is the author of nearly four hundred other publications, and he is the recipient of the National Association for Interpretation Fellow Award and the University of Idaho's Excellence in Outreach Award and Excellence in Teaching Award. In 2007 he was honored by Clemson University with the William C. Everhart Award for his lifetime contributions to environmental and heritage interpretation around the world.
