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9780135891100

Interpreting Communication Research A Case Study Approach

by ; ; ;
  • ISBN13:

    9780135891100

  • ISBN10:

    0135891108

  • Edition: 1st
  • Format: Paperback
  • Copyright: 1992-03-27
  • Publisher: Pearson
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List Price: $226.65

Summary

A casebook of research articles with editorial analysis. Appropriate for advanced undergrad and graduate courses in communication research methods, as a supplement.

Table of Contents

1. Interpreting Communication Research.

I. EXPERIMENTAL RESEARCH.

2. Full Experimental Laboratory Research.

3. Field Experimental Research.

II. SURVEY RESEARCH.

4. Survey Questionnaire.

5. Survey Interview Research.

III. TEXTUAL ANALYSIS.

6. Rhetorical Criticism.

7. Content Analysis.

8. Conversation Analysis.

IV. ETHNOGRAPHY.

9. Ethnographic Observational Research.

10. Ethnographic Interview Research.

Supplemental Materials

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