Intrapreneurship

by Desouza, Kevin C.

• ISBN13: 9781442641433
• ISBN10: 1442641436
• Format: Hardcover
• Copyright: 2011-12-30
• Publisher: University of Toronto Press

Summary

As an employee, you suspect that your best ideas are valuable and could greatly benefit your organization. Management also recognizes that a company's ability to compete is contingent on how well it leverages its employees'ideas. So, why are individuals at all levels of organizations typically poor advocates for ideas? Intrapreneurshipprovides an engaging guide for both managers and employees on how to direct the flow of ideas and foster a culture of entrepreneurship within their company's existing structure. Based on Kevin C. Desouza's research and experience consulting with thirty global organizations, Intrapreneurshipoutlines ways to mobilize all types of ideas including blockbusters with the potential to create radically new external products and services, and more incremental innovations for improving internal processes. With practical frameworks and real life examples for both employees and managers, Intrapreneurshipwill help you to identify the value in your own ideas and those of others to ultimately benefit your organization.

Table of Contents

Foreword	p. xi
Introduction	p. 3
The Concept of Intrapreneurship	p. 5
Why Intrapreneurship Is Important Now	p. 8
Decentralization of Ideas	p. 9
Empowering the Front Lines	p. 10
User-Driven Innovation	p. 12
The Digital Generation	p. 13
Realizing the Promise of Intrapreneurship	p. 15
Lens and Perspective	p. 16
Roadmap	p. 18
The End Game	p. 20
Ideas, Roles, and Process	p. 22
Ideas	p. 26
Scaling Ideas	p. 27
Scope of Ideas	p. 29
Degree of Change of Ideas	p. 30
Orientation of Ideas	p. 32
Navigating the Idea Space	p. 32
Roles	p. 33
The Intrapreneur	p. 34
The Manager	p. 38
The Observers	p. 39
The Owner and/or Organization	p. 41
The Process	p. 43
Conclusion	p. 50
Idea Generation and Mobilization	p. 52
Organizational Perspective	p. 54
Idea Generation	p. 56
Idea Mobilization	p. 71
Design Considerations for Idea Generation and Mobilization	p. 80
Employee Perspective'	p. 85
Idea Creation	p. 85
Idea Mobilization	p. 89
Conclusion	p. 93
Advocating and Screening	p. 94
Organizational Perspective	p. 97
Idea Advocacy	p. 97
Idea Screening	p. 104
Design Considerations for Idea Advocacy and Screening	p. 120
Employee Perspective	p. 122
Idea Advocacy	p. 122
Idea Screening	p. 129
Conclusion	p. 131
Idea Experimentation	p. 133
Organizational Perspective	p. 134
Looking beyond R&D Labs for Experimentation	p. 135
Valuing an Experimentation Culture	p. 137
On Developing an Experimentation Process to Test the Feasibility of Ideas	p. 143
Refining the.Experimentation Process of the Organization	p. 145
Design Considerations in Experimentation	p. 147
Employee Perspective	p. 150
Methods for Experimentation	p. 151
Experimentation Simplified	p. 154
Getting Help From Your Friends	p. 159
Experimenting outside the Organization	p. 160
Conclusion	p. 161
Idea Commercialization	p. 165
Organizational Perspective	p. 167
Creating the Commercialization Team	p. 167
Conversation with the Idea Creators	p. 168
Recognition and Compensation for Idea Creators	p. 169
Identifying Resources and Assets	p. 170
Markets	p. 172
Packaging, Pricing, and Promotion	p. 174
Implementation Plans	p. 180
Performance Measurement	p. 181
Employee Perspective	p. 185
Appreciate the Commercialization Process	p. 186
Working with the Commercialization Team	p. 187
Negotiating Compensation for Idea and Effort	p. 188
Conclusion	p. 189
Diffusion and Implementation of Ideas	p. 190
Organizational Perspective	p. 191
Diffusing Ideas	p. 191
Implementing Ideas	p. 198
Employee Perspective	p. 205
Diffusing Ideas	p. 205
Implementing Ideas	p. 208
Conclusion	p. 211
Intrapreneurship from Concept to Sustained Competitive Advantage	p. 213
Open Up a Dialogue	p. 213
Create a Network of Believers	p. 214
Take a Community Approach	p. 215
Learn/ Unlearn, and Relearn	p. 216
Build Multiple Avenues	p. 216
Keep Feedback Mechanisms Simple	p. 217
Collect Feedback with a Plan in Mind	p. 218
Communicating Feedback	p. 218
Technology Doesn't Drive the Process	p. 219
The Human Factor	p. 219
If You Can't Measure It... You Can't Manage It	p. 220
Tracing the Maturity of Intrapreneurship Processes and Linking Them to Business Value	p. 223
Concluding Thoughts	p. 228
Notes	p. 231
Acknowledgments	p. 247
About the Author	p. 251
Index	p. 253
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