What is included with this book?
Foreword | p. xi |
Introduction | p. 3 |
The Concept of Intrapreneurship | p. 5 |
Why Intrapreneurship Is Important Now | p. 8 |
Decentralization of Ideas | p. 9 |
Empowering the Front Lines | p. 10 |
User-Driven Innovation | p. 12 |
The Digital Generation | p. 13 |
Realizing the Promise of Intrapreneurship | p. 15 |
Lens and Perspective | p. 16 |
Roadmap | p. 18 |
The End Game | p. 20 |
Ideas, Roles, and Process | p. 22 |
Ideas | p. 26 |
Scaling Ideas | p. 27 |
Scope of Ideas | p. 29 |
Degree of Change of Ideas | p. 30 |
Orientation of Ideas | p. 32 |
Navigating the Idea Space | p. 32 |
Roles | p. 33 |
The Intrapreneur | p. 34 |
The Manager | p. 38 |
The Observers | p. 39 |
The Owner and/or Organization | p. 41 |
The Process | p. 43 |
Conclusion | p. 50 |
Idea Generation and Mobilization | p. 52 |
Organizational Perspective | p. 54 |
Idea Generation | p. 56 |
Idea Mobilization | p. 71 |
Design Considerations for Idea Generation and Mobilization | p. 80 |
Employee Perspective' | p. 85 |
Idea Creation | p. 85 |
Idea Mobilization | p. 89 |
Conclusion | p. 93 |
Advocating and Screening | p. 94 |
Organizational Perspective | p. 97 |
Idea Advocacy | p. 97 |
Idea Screening | p. 104 |
Design Considerations for Idea Advocacy and Screening | p. 120 |
Employee Perspective | p. 122 |
Idea Advocacy | p. 122 |
Idea Screening | p. 129 |
Conclusion | p. 131 |
Idea Experimentation | p. 133 |
Organizational Perspective | p. 134 |
Looking beyond R&D Labs for Experimentation | p. 135 |
Valuing an Experimentation Culture | p. 137 |
On Developing an Experimentation Process to Test the Feasibility of Ideas | p. 143 |
Refining the.Experimentation Process of the Organization | p. 145 |
Design Considerations in Experimentation | p. 147 |
Employee Perspective | p. 150 |
Methods for Experimentation | p. 151 |
Experimentation Simplified | p. 154 |
Getting Help From Your Friends | p. 159 |
Experimenting outside the Organization | p. 160 |
Conclusion | p. 161 |
Idea Commercialization | p. 165 |
Organizational Perspective | p. 167 |
Creating the Commercialization Team | p. 167 |
Conversation with the Idea Creators | p. 168 |
Recognition and Compensation for Idea Creators | p. 169 |
Identifying Resources and Assets | p. 170 |
Markets | p. 172 |
Packaging, Pricing, and Promotion | p. 174 |
Implementation Plans | p. 180 |
Performance Measurement | p. 181 |
Employee Perspective | p. 185 |
Appreciate the Commercialization Process | p. 186 |
Working with the Commercialization Team | p. 187 |
Negotiating Compensation for Idea and Effort | p. 188 |
Conclusion | p. 189 |
Diffusion and Implementation of Ideas | p. 190 |
Organizational Perspective | p. 191 |
Diffusing Ideas | p. 191 |
Implementing Ideas | p. 198 |
Employee Perspective | p. 205 |
Diffusing Ideas | p. 205 |
Implementing Ideas | p. 208 |
Conclusion | p. 211 |
Intrapreneurship from Concept to Sustained Competitive Advantage | p. 213 |
Open Up a Dialogue | p. 213 |
Create a Network of Believers | p. 214 |
Take a Community Approach | p. 215 |
Learn/ Unlearn, and Relearn | p. 216 |
Build Multiple Avenues | p. 216 |
Keep Feedback Mechanisms Simple | p. 217 |
Collect Feedback with a Plan in Mind | p. 218 |
Communicating Feedback | p. 218 |
Technology Doesn't Drive the Process | p. 219 |
The Human Factor | p. 219 |
If You Can't Measure It... You Can't Manage It | p. 220 |
Tracing the Maturity of Intrapreneurship Processes and Linking Them to Business Value | p. 223 |
Concluding Thoughts | p. 228 |
Notes | p. 231 |
Acknowledgments | p. 247 |
About the Author | p. 251 |
Index | p. 253 |
Table of Contents provided by Ingram. All Rights Reserved. |
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