Intro to Business

by Ristau, Robert A; Eggland, Steven A.; Dlabay, Les; Burrow, James L.; Daughtrey, Anne S.

• ISBN13: 9780538691468
• ISBN10: 0538691468
• Edition: 4th
• Format: Hardcover
• Copyright: 1999-05-13
• Publisher: South-Western Educational Pub

Summary

Intro to Business 4E allows students to discover how a business works and how it impacts lives on a daily basis. With extended coverage on marketing, management, the Internet, as well as more international business, our new edition provides everything needed to prepare for success in future careers!

Table of Contents

UNIT 1 Our Economic Environment	2	(52)
Business Brief You and Our Economy	3	(49)
Global Business Project Identify Business Opportunities	52	(1)
Focus on Careers Economics	53
Economic Decisions	4	(12)
Techno Tips Computer Needs and Wants	4	(7)
Environmental Perspectives Wetlands: A Quality of Life Factor	11	(4)
Global Navigator Benefits of International Trade	15	(1)
Economic Systems	16	(14)
TechnoTips E-commerce---Marketplace of the Future	16	(8)
Global Perspectives China ``Frees'' Enterprise	24	(5)
Communicating for Success Introductions	29	(1)
Economic Roles	30	(10)
TechnoTips Your Government Online	30	(3)
Cultural Perspectives The Legacy of Arabic Numerals	33	(6)
Global Navigator Levels of Economic Development	39	(1)
Economic Measurements	40	(14)
TechnoTips Statistics Made Easy	40	(7)
Global Perspectives Hyperinflation	47	(4)
Communicating for Success Resolving Conflict	51	(3)
UNIT 2 Business Operations	54	(64)
Business Brief Today's Changing Workforce	55	(61)
Global Business Project Plan an International Business Organization	116	(1)
Focus on Careers Management	117
Business in Our Economy	56	(12)
TechnoTips Tracking Business Shipments	56	(6)
Global Perspectives Joint Ventures	62	(5)
Communicating for Success Nonverbal Communication	67	(1)
Business Structures	68	(18)
TechnoTips Your Online Business	68	(11)
Environmental Perspectives Environmental Marketing Consultant	79	(6)
Global Navigator Measuring Global Economic Progress	85	(1)
Manager as Leader	86	(14)
TechnoTips Computer Solutions for Disabilities	86	(8)
Ethical Perspectives Bribery and Gift Giving	94	(5)
Global Navigator International Trade Intermediaries	99	(1)
Producing and Marketing Goods and Services	100	(18)
TechnoTips Free E-mail Service-Or Is It?	100	(8)
Cultural Perspectives Native American Enterprise	108	(7)
Global Navigator The Global Marketing Environment	115	(3)
UNIT 3 Business and Government in Our Global Economy	118	(40)
Business Brief Cultural Differences and Business Opportunities	119	(37)
Global Business Project Analyze the Social and Legal Environment	156	(1)
Focus on Careers Import-Export	157
Social Responsibility and Business Ethics	120	(10)
TechnoTips Customer Discrimination or Good Business?	120	(3)
Ethical Perspectives Doing Business in the International Marketplace	123	(6)
Communicating for Success Teamwork	129	(1)
International Business	130	(14)
TechnoTips Foreign Language Translation	130	(7)
Legal Perspectives Eliminating Trade Barriers	137	(6)
Communicating for Success Modes of Communication	143	(1)
Government in Our Economy	144	(14)
TechnoTips Government Information at Your Fingertips	144	(3)
Global Perspectives Yoruba of Southwestern Africa	147	(8)
Global Navigator International Trade Agreements	155	(3)
UNIT 4 Small-Business Management	158	(38)
Business Brief Home-Based Businesses	159	(35)
Global Business Project Organize for Global Business Activities	194	(1)
Focus on Careers Human Resource Occupations	195
Managing a Small Business	160	(10)
TechnoTips Small-Business Solutions	160	(5)
Technological Perspectives Making Small Businesses Competitive	165	(4)
Global Navigator Foreign Government Agencies	169	(1)
Managing Human Resources	170	(12)
TechnoTips Online Career Search	170	(5)
Ethical Perspectives Dishonest Hiring Practices	175	(6)
Communicating for Success Giving Presentations	181	(1)
Maintaining Financial Information	182	(14)
TechnoTips Electronic Budgeting Tools	182	(5)
Global Perspectives Franchising Around the World	187	(6)
Global Navigator Pricing for Global Markets	193	(3)
UNIT 5 Technology for Business Decisions	196	(42)
Business Brief The Information Superhighway	197	(39)
Global Business Project Create Information Systems	236	(1)
Focus on Careers Computers and Technology	237
Computers in Business	198	(12)
TechnoTips IT Training	198	(7)
Global Perspectives Computer Systems for Foreign Language	205	(4)
Communicating for Success E-mail Etiquette	209	(1)
Computer Applications	210	(14)
TechnoTips Intranets	210	(6)
Cultural Perspectives Calculators in Europe	216	(7)
Global Navigator Technology and International Business Communications	223	(1)
Your Future with Technology	224	(14)
TechnoTips The Future of Homework	224	(4)
Ethical Perspectives Are Computers a Threat to Personal Privacy?	228	(7)
Global Navigator Global Marketing Opportunities	235	(3)
UNIT 6 Careers in Our Global Economy	238	(56)
Business Brief What Contributes to High Employee Morale?	239	(53)
Global Business Project Plan Human Resources in the Global Workplace	292	(1)
Focus on Careers Administrative Support Careers	293
Human Resources in Our Economy	240	(12)
TechnoTips Customer Service for Online Shoppers	240	(5)
Cultural Perspectives The Maori People and Fishing Charts	245	(6)
Communicating for Success Responding to Criticism	251	(1)
Planning a Career	252	(14)
TechnoTips Career Assessment	252	(6)
Global Perspectives International Business Careers	258	(7)
Communicating for Success Resumes	265	(1)
Succeeding in the World of Work	266	(14)
TechnoTips Distance Learning	266	(5)
Technological Perspectives Working at Home	271	(8)
Global Navigator Export Assistance Agencies	279	(1)
Opportunities in Small Business	280	(14)
TechnoTips Tax Assistance	280	(5)
Legal Perspectives What Is Bankruptcy?	285	(6)
Communicating for Success Customer Service	291	(3)
UNIT 7 Consumers in the Economy	294	(42)
Business Brief The Marketing Concept	295	(39)
Global Business Project Analyze Consumer Activities	334	(1)
Focus on Careers Service Occupations	335
The Informed Consumer	296	(12)
TechnoTips Online Shopping Trends	296	(6)
Environmental Perspectives Marketing Green Products to Consumers	302	(5)
Global Navigator International Consumer Behavior	307	(1)
Consumer Buying Decisions	308	(14)
TechnoTips Major Purchases Online	308	(5)
Global Perspectives Foreign Currency	313	(8)
Communicating for Success The Media	321	(1)
Consumer Rights and Responsibilities	322	(14)
TechnoTips Internet Fraud	322	(4)
Legal Perspectives Electronic Commerce and Your Consumer Rights	326	(7)
Global Navigator International Legal Systems	333	(3)
UNIT 8 Financial Institutions and Banking Services	336	(60)
Business Brief Beware of High Banking Fees	337	(57)
Global Business Project Use Financial Institutions	394	(1)
Focus on Careers Banking and Financial Services	395
The Banking System and Financial Services	338	(14)
TechnoTips Online Banking	338	(6)
Ethical Perspectives Check-Cashing Outlets and Pawn Shops	344	(7)
Communicating for Success Active Listening	351	(1)
Opening a Checking Account	352	(14)
TechnoTips Financial Calculations	352	(6)
Cultural Perspectives Babylonian Banks and the Incan Record Keeping System	358	(7)
Communicating for Success Communicating Through Visuals	365	(1)
Using Checks and Other Payment Methods	366	(14)
TechnoTips The New Face of Money	366	(5)
Technological Perspectives Your Electronic Wallet in the 21st Century	371	(8)
Global Navigator International Financial Agencies	379	(1)
Managing Your Checking Account and Other Financial Services	380	(16)
TechnoTips Personal Finance Software	380	(8)
Legal Perspectives Who's at Risk for a Lost or Stolen Check?	388	(5)
Communicating for Success Telephone Skills	393	(3)
UNIT 9 Credit in Our Economy	396	(56)
Business Brief Databases and Personal Privacy	397	(53)
Global Business Project Analyze Credit Use	450	(1)
Focus on Careers Credit Occupations	451
The Fundamentals of Credit	398	(12)
TechnoTips Security and Online Shopping	398	(3)
Ethical Perspectives Credit Repair Companies	401	(8)
Global Navigator Developing Nations	409	(1)
The Uses of Credit	410	(12)
TechnoTips Credit Information Online	410	(4)
Cultural Perspectives Israelites and Usury Laws	414	(7)
Communicating for Success Letters	421	(1)
The Cost of Credit	422	(12)
TechnoTips Cost of Credit Calculations	422	(3)
Ethical Perspectives Credit Card Fraud	425	(8)
Global Navigator International Trade Organizations	433	(1)
Credit Records and Regulations	434	(18)
TechnoTips Maintaining Good Credit	434	(5)
Technological Perspectives Credit Databases	439	(10)
Communicating for Success Giving and Following Directions	449	(3)
UNIT 10 Savings and Investment Strategies	452	(56)
Business Brief A Slam Dunk Investment or a Missed Free Throw?	453	(53)
Global Business Project Select Global Investment Opportunities	506	(1)
Focus on Careers Investments	507
Starting a Savings Program	454	(12)
TechnoTips Investing Online Brings Warning	454	(6)
Legal Perspectives The Truth in Savings Law	460	(5)
Global Navigator Foreign Exchange and Currency Rates	465	(1)
Using Your Savings Plan	466	(12)
TechnoTips Online Auctions	466	(5)
Global Perspectives The International Credit Union Movement	471	(6)
Communicating for Success Summarizing	477	(1)
Investing in Bonds and Stocks	478	(16)
TechnoTips Online Investing	478	(5)
Environmental Perspectives Socially Responsible Investments	483	(10)
Global Navigator Global Financial Institutions	493	(1)
Making Other Types of Investments	494	(14)
TechnoTips More Online Investing Resources	494	(4)
Technological Perspectives Online Investing Information	498	(7)
Communicating for Success Negotiation	505	(3)
UNIT 11 Risk Management	508	(64)
Business Brief The Truth About Malpractice	509	(61)
Global Business Project Manage International Business Risk	570	(1)
Focus on Careers Insurance	571
The Fundamentals of Insurance	510	(12)
TechnoTips Security for Businesses	510	(4)
Environmental Perspectives Insuring Against Natural Disasters	514	(7)
Global Navigator Global Risk Management Strategies	521	(1)
Vehicle Insurance	522	(12)
TechnoTips Online Insurance Rates	522	(6)
Legal Perspectives No-Fault Automobile Insurance	528	(5)
Communicating for Success Proofreading	533	(1)
Property Insurance	534	(12)
TechnoTips Home Security	534	(6)
Cultural Perspectives Papyrus	540	(5)
Global Navigator International Property Rights	545	(1)
Life Insurance	546	(12)
TechnoTips Life Insurance Online	546	(3)
Global Perspectives Life Insurance for Expatriates	549	(8)
Communicating for Success Meetings	557	(1)
Health Insurance	558	(14)
TechnoTips Health Insurance Coverage	558	(4)
Ethical Perspectives Insurance Fraud	562	(7)
Communicating for Success Memos	569	(3)
UNIT 12 Personal Financial Management	572	(40)
Business Brief Online Investment Information	573	(37)
Global Business Project Use Financial Statements for International Business Decisions	610	(1)
Focus on Careers Financial Managers	611
Foundations of Money Management	574	(12)
TechnoTips Bank Loans in Seconds	574	(7)
Cultural Perspectives The Abacus	581	(4)
Global Navigator International Business Risks	585	(1)
Budgeting Techniques	586	(12)
TechnoTips Personal Finance Budgeting	586	(6)
Technological Perspectives Budgeting Software	592	(5)
Global Navigator International Trade Agencies	597	(1)
Your Financial Future	598	(14)
TechnoTips Online Population Trends	598	(4)
Global Perspectives Financial Future	602	(7)
Communicating for Success Interviewing with a Financial Planner	609	(3)
Appendix A Using a Calculator and Computer Keypad	612	(4)
Appendix B Math Review	616	(7)
Appendix C Determining Percentages and Interest in Business	623	(3)
Appendix D Using Measurements in Business	626	(4)
Glossary	630	(18)
Index	648	(29)
Photo Credits	677