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9780538445610

Intro to Business

by
  • ISBN13:

    9780538445610

  • ISBN10:

    0538445610

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 2008-02-04
  • Publisher: Cengage Learning
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Summary

INTRO TO BUSINESS 7E introduces students to the concepts and skills required for success in today's marketplace. This market-leading text provides an abundance of practical applications that connect students to the business world and allows them to explore the foundations of business operations. The text's survey-like approach is ideal for the first course for business students.

Table of Contents

Business In the Global Economic Environment
Economic Decisions and Systems
Economic Activity
Business in the Global Economy
Social Responsibility of Business and Government
Business Organization and Management
Business Organization
Entrepreneurship and Small Business Management
Management and Leadership
Human Resources, Culture, and Diversity
Career Planning and Development
Business Operations and Technology
Marketing
Business and Technology
Financial Management
Production and Business Operations
Risk Management
Personal Financial Management
Consumers in the Global Economy
Money Management and Financial Planning
Banking and Financial Services
Consumer Credit
Savings and Investment Strategies
Insurance
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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