9780538440639

Intro To Business: Finance, Marketing, Operations, Management

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  • ISBN13:

    9780538440639

  • ISBN10:

    0538440635

  • Edition: 6th
  • Format: Hardcover
  • Copyright: 2005-04-27
  • Publisher: South-Western Educational Pub
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Summary

A complete revision of our market-leading text, INTRO TO BUSINESS introduces students to the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes small-business management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decision-making, and insurance. This text is designed for the very first course many business students take; therefore, it covers business and finance topics with a survey-like approach.

Table of Contents

Economic Decisions and Systems
Economic Activity
Business in the Global Economy
Social Responsibility of Business and Government
Business Organization
Small Business Management and Entrepreneurship
Management and Leadership
Human Resources, Culture, and Diversity
Career Planning and Development
Marketing
Business and Technology
Financing a Business
Production and Business Operations
Risk Management
Consumers in a Global Economy
Money Management and Financial Services
Banking and Financial Services
Consumer Credit
Savings and Investment Strategies
Insurance
Appendix
Math Skills
Table of Contents provided by Publisher. All Rights Reserved.

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