Intro To Business: Finance, Marketing, Operations, Management

by Dlabay, Les; Burrow, James L.; Eggland, Steven A.

• ISBN13: 9780538440639
• ISBN10: 0538440635
• Additional ISBN(s): 9780538436120, 9780538445610
• Edition: 6th
• Format: Hardcover
• Copyright: 2005-04-27
• Publisher: South-Western Educational Pub
• More Book Details

Summary

A complete revision of our market-leading text, INTRO TO BUSINESS introduces students to the role of business in the lives of individuals, consumers, workers, and citizens. Coverage includes small-business management, business fundamentals, career planning, social responsibility and ethics, basic economics, technology, financial operations, risk management, consumer decision-making, and insurance. This text is designed for the very first course many business students take; therefore, it covers business and finance topics with a survey-like approach.

Table of Contents

Economic Decisions and Systems

Economic Activity

Business in the Global Economy

Social Responsibility of Business and Government

Business Organization

Small Business Management and Entrepreneurship

Management and Leadership

Human Resources, Culture, and Diversity

Career Planning and Development

Marketing

Business and Technology

Financing a Business

Production and Business Operations

Risk Management

Consumers in a Global Economy

Money Management and Financial Services

Banking and Financial Services

Consumer Credit

Savings and Investment Strategies

Insurance

Appendix

Math Skills

Table of Contents provided by Publisher. All Rights Reserved.