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Looking to rent a book? Rent Introducing Communication Research : Paths of Inquiry [ISBN: 9781412944571] for the semester, quarter, and short term or search our site for other textbooks by Donald Treadwell. Renting a textbook can save you up to 90% from the cost of buying.
| Preface | |
| For Students | |
| For Faculty | |
| Acknowledgements | |
| Prologue: Welcome to Communication Research: Finding your Path | |
| Comments on a Conversation | |
| Questions About Communication | |
| Questions About Communication Research | |
| Generalizations About Communication Research | |
| Closing Thought | |
| Getting Started: Possibilities and Decisions | |
| Chapter Overview | |
| Starter Questions | |
| Some Research Possibilities: What Can We Do With an Ad | |
| A Series of Unavoidable Decisions | |
| Problem Posing, Problem Solving, Peer Persuasion | |
| Ethics Panel: A Health Communication Dilemma | |
| Chapter Summary | |
| Research Example: Three Views of Pharmaceutical Advertising | |
| Recommended Reading | |
| Recommended Web Resources | |
| References | |
| First Decisions: What, Why, How? | |
| Chapter Overview | |
| Starter Questions | |
| Starting With The "What" Question: Ideas and Observations | |
| Starting With The "Why" Question: Goals and Values | |
| Starting With The "How" Question: Methods And Epistemologies | |
| Starting With A World View: Basic Beliefs | |
| Starting With The Work Of Others | |
| Firming Up Questions | |
| Questioning the Questions | |
| Starting With No Questions | |
| Ethics Panel: Do Some Research Methods Require More Ethical Decisions Than Others? | |
| Chapter Summary | |
| Recommended Reading | |
| Recommended Web Resources | |
| References | |
| Ethics: Your Responsiblities as a Researcher | |
| Chapter Overview | |
| Starter Questions | |
| Introduction: Some Ethical Decisions | |
| Issues in Commmunication Research | |
| Some Classic Ethical Positions | |
| Contemporary Codes of Ethics | |
| Regulations | |
| Peer Review and Institutional Review Boards | |
| What Should I Call You? The Ethics of Involvement | |
| Ethics Panel: Tainted Data and Deception | |
| Chapter Summary | |
| Recommended Reading | |
| Recommended Viewing | |
| Recommended Web Resources | |
| References | |
| Reading Research: To Boldly Go Where Others Have Gone Before | |
| Chapter Overview | |
| Starter Questions | |
| Library Research: Why Bother? | |
| Finding Relevance: Finding Quality | |
| Databases Versus Search Engines | |
| Scholarly, Popular and Trade Publications | |
| How Will I Know a Scholarly Article When I See One? | |
| Primary Versus Secondary Sources | |
| The Champagne Model Of Bibliographic Research | |
| How Can The Library Of Congress Help My Literature Search? | |
| Other Resources | |
| How To Be Skeptical About Information, Especially Web Information | |
| Mr Boole and The Three Bears | |
| Saving Your Search Results | |
| Writing Your Search Results: The Literature Review | |
| APA(American Psychological Association) Style | |
| Ethics Panel: Politics And Publication | |
| Chapter Summary | |
| Recommended Reading | |
| Recommended Web Resources | |
| References | |
| Measurement: Research Using Numbers | |
| Chapter Overview | |
| Starter Questions | |
| What Do Your Head Size, Attitudes And Readability Have In Common? | |
| An Introduction To Scales | |
| Research Noir | |
| To Noir Is Not Enough: Reliability And Validity | |
| Reliability | |
| Validity | |
| Two Common Measurement Scales | |
| Ethics Panel: The Ethics Of Measurement Scales | |
| Chapter Summary | |
| Recommended Reading | |
| References | |
| Statistics: Analyzing Your Numbers | |
| Chapter Overview | |
| Starter Questions | |
| Introduction | |
| Describing Data: Descriptive Statistics | |
| Z-Score: The Apples And Oranges Statistic | |
| Generalizing From Data: Inferential Statistics | |
| Confidence Level and Sample Size | |
| Univariate, Bivariate and Multivariate Statistics | |
| Testing For Differences and Relationships | |
| Ethics Panel: A Communicative Tension | |
| Chapter Summary | |
| Recommended Reading | |
| Recommended Web Resources | |
| Sampling: Who, What and How Many? | |
| Chapter Overview | |
| Starter Questions | |
| Introduction | |
| Non-Probability Sampling | |
| Probability Sampling | |
| How Big A Sample Do I Need? | |
| Method and Method Issues In Sampling | |
| Ethics Panel: Checking The Ethics Of Survey Research | |
| Chapter Summary | |
| Recommended Reading | |
| Recommended Web Resources | |
| References | |
| Surveys: Putting Numbers on Opinions | |
| Chapter Overview | |
| Starter Questions | |
| Introduction: Advantages and Disadvantages of Surveys | |
| Types Of Surveys | |
| Writing Questions | |
| Question Formats | |
| Survey Wording | |
| Advantages and Disadvantages of Specific Survey Methods | |
| Improving Survey Response Rates | |
| Capturing and Processing Survey Data | |
| Using Other People?s Surveys | |
| Ethics Panel: Clients and Methods As Ethical Decisions | |
| Research In Practice: Using Telephone Surveys To Assess The Image Of A Hospital | |
| Chapter Summary | |
| Recommended Reading | |
| Recommended Web Resources | |
| References | |
| Experiments: Researching Cause and Effect | |
| Chapter Overview | |
| Starter Questions | |
| Introduction: Advantages and Disadvantages Of Experiments | |
| Causality | |
| Field Experiments and Ex Post Facto Designs | |
| Basic Experimental Design | |
| Designing For Control | |
| Designing For Random Assignment | |
| Time Series Analysis | |
| Factorial Designs | |
| Between Subjects and Within Subjects Design | |
| Validity and Experimental Design | |
| Ethics Panel: Two Famous and Controversial Experiments | |
| Research In Practice: After-School Time Activities | |
| Chapter Summary | |
| Recommended Reading | |
| Recommended Web Resources | |
| References | |
| Observation: Watching and Listening for In-Depth Understanding | |
| Chapter Overview | |
| Starter Questions | |
| Introduction: Advantages and Disadvantages of Watching and Listening | |
| Getting Started | |
| Basic Researcher-Participant Relationships | |
| Interviews | |
| Focus Groups | |
| Unobtrusive Watching | |
| Other Methods | |
| Making Sense Of Qualitative Data | |
| Ethics Panel: In Which a Professor Becomes a Student | |
| Research In Practice: Promoting Clean Energy | |
| Chapter Summary | |
| Recommended Reading | |
| Recommended Web Resources | |
| References | |
| Content Analysis: Understanding Text and Image | |
| Chapter Overview | |
| Starter Questions | |
| Introduction: Advantages and Disadvantages of Content Analysis | |
| An Exercise In Content Analysis | |
| Interaction Analysis | |
| Conversation Analysis | |
| Rhetorical and Dramatistic Analyses | |
| Semiotics | |
| Narrative, Discourse and Critical Analyses | |
| Ethics Panel: Could Analyzing Media Content Result In Harm? | |
| Research In Practice: Reaching Out To Hispanics Living With Paralysis | |
| Chapter Summary | |
| Recommended Reading | |
| Recommended Web Resources | |
| References | |
| Writing Research: Sharing Your Results | |
| Chapter Overview | |
| Starter Questions | |
| Introduction | |
| The Writing Process | |
| Writing For Scholarly Publics: The Importance of Style | |
| Presenting For Scholarly Publics: Papers and Panels | |
| Writing For Other Publics: Interest Groups and News Media | |
| Professor Tom Writes a Checklist | |
| The Ethics Of Style And Accuracy | |
| Ethics Panel: Balancing Between Scholarly and Popular Writing | |
| Research in Practice: An Analysis of Online Press Rooms in Leading | |
| Companies Around the World | |
| Chapter Summary | |
| Recommended Reading | |
| Recommended Web Resources | |
| References | |
| Glossary | |
| Table of Contents provided by Ingram. All Rights Reserved. |
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