rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9780767405225

Introducing Communication Theory : Analysis and Application

by
  • ISBN13:

    9780767405225

  • ISBN10:

    0767405226

  • Format: Paperback
  • Copyright: 2000-01-14
  • Publisher: MCG

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $74.89 Save up to $21.53
  • Rent Book $53.36
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 7-10 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

How To: Textbook Rental

Looking to rent a book? Rent Introducing Communication Theory : Analysis and Application [ISBN: 9780767405225] for the semester, quarter, and short term or search our site for other textbooks by WEST R. Renting a textbook can save you up to 90% from the cost of buying.

Summary

The purpose of this text is to introduce the field of communication to students who may have little or no background in communication theory. The three overriding goals of the book are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.

Table of Contents

Part I. Setting the Stage

1. What Is Communication?

2. Framing Our Past and Present

3. Thinking About Theory

4. Understanding the Research Process

Part II. Understanding the Dialogue

The Self and Messages in Communication Theory

5. Symbolic Interaction Theory

6. Coordinated Management of Meaning

7. Cognitive Dissonance Theory

8. Expectancy Violations Theory

The Relationship and Its Development in Communication Theory

9. Uncertainty Reduction Theory

10. Social Penetration Theory

11. Relational Dialectics Theory

12. Social Exchange Theory

Groups and Organizations in Communication Theory

13. Groupthink

14. Structuration Theory

15. Cultural Approach to Organizations

16. Organizational Information Theory

The Public in Communication Theory

17. The Rhetoric

18. Dramatism

19. The Narrative Paradigm

20. Cultural Studies

The Media and Audience in Communication Theory

21. Cultivation Analysis

22. Uses and Gratifications Theory

23. Spiral of Silence Theory

Culture and Diversity in Communication Theory

24. Face-Negotiation Theory

25. Standpoint Theory

26. Muted Group Theory

27. Communication Accommodation Theory

Epilogue: Moving in New Directions

References

Index

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program