Introduction to Business

by Madura, Jeff

• ISBN13: 9780324006759
• ISBN10: 0324006756
• Edition: 2nd
• Format: Hardcover
• Copyright: 2000-01-01
• Publisher: SOUTH-WESTERN PUBLISHING CO

Summary

This book addresses how and why businesses operate the way they do. It covers topics such as adding value and creating profits through discussion and a variety of skill-building projects, while emphasizing business concepts and strategy. The "Business Online" feature provides a background about what the Internet is, how material can be accessed, and what tools can be used to make surfing the net more productive.

Table of Contents

PART I Organization of a Business	1	(89)
Planning a Business	3	(26)
Selecting a Form of Business Ownership	29	(26)
Business Ethics and Social Responsibility	55	(34)
PART II Business Environment	89	(88)
Economic Environment	91	(28)
Industry Environment	119	(22)
Global Environment	141	(36)
PART III Management	177	(110)
Fundamentals of Effective Management	179	(28)
Organizational Structure	207	(24)
Production Management	231	(28)
Improving Production Quality and Efficiency	259	(28)
PART IV Managing Employees	287	(64)
Motivating Employees	289	(26)
Hiring, Training, and Evaluating Employees	315	(36)
PART V Marketing	351	(88)
Product and Pricing Strategies	353	(32)
Distribution Strategies	385	(24)
Promotion Strategies	409	(30)
PART VI Financial Management	439	(86)
Accounting and Finacial Analysis	441	(22)
Financing	463	(30)
Business Investment	493	(32)
PART VII Special Topics	525	(56)
Information Systems and Technology	527	(28)
Risk Management	555	(26)
Synthesis of Business Functions	581