Introduction to Communication Research

by Reinard, John C.

• ISBN13: 9780697064585
• ISBN10: 0697064581
• Format: Hardcover
• Copyright: 1994-10-01
• Publisher: Brown & Benchmark Pub

Summary

This introductory research text trains students to develop research arguments by designing studies, gathering research evidence, and thinking critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions. The fourth edition features a complete updating of examples and revision of treatments of key concepts to maintain the timeliness of the book in the fast-changing world of communication studies research.

Table of Contents

Introduction to the Field

The Role of Research in Communication

Communication Research Problems and Hypotheses

Understanding Rudiments of Research Reasoning

Conceptualizations in Communication Research

Using Communication Research Sources

Communicating Communication Research: Constructing and Assessing Research

Design of Research

Conducting Textual and Content Analyses

Participant Observation Research

Measurement in Communication Research

Design of Descriptive Empirical Research in Communication

Design of Experimental Research in Communication

Sampling

Statistical Analysis of Data

Descriptive Statistics

Introductory Inferential

Hypothesis Testing with Two Means

Introductory Inferential

Beyond Two Means Appendices: Using Computers to Analyze Data: SPSS Using Computers to Analyze Data: EXCEL

Glossary Tables: Normal curve, t, F, chi square

Index of Names

Index of Topics

Table of Contents provided by Publisher. All Rights Reserved.