Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
Free Shipping On Orders Over $35!
Your order must be $35 or more to qualify for free economy shipping.
Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
Get Rewarded for Ordering Your Textbooks!Enroll Now
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Summary
Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.
Table of Contents
Part 1: Introduction to E-Commerce and E-Marketplaces Chapter 1. Overview of Electronic Commerce Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce Part 2: Internet Consumer Retailing Chapter 3. Retailing in Electronic Commerce: Products and Services Chapter 4. Online Consumer Behavior, Market Research, and Advertisement Part 3: Business-to-Business E-Commerce Chapter 5. B2B E-Commerce Chapter 6. Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce Part 4: Other EC Models and Applications Chapter 7. The Web 2.0 Environment and Social Networks Chapter 8. Mobile Computing and Commerce Part 5: EC Support Services Chapter 9. E-Commerce Security and Fraud Protection Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services Part 6: EC Strategy and Implementation Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues
www.pearsonhighered.com/turban Online Part 7: Applications and Site Development Chapter 12. Launching a Successful Online Business and EC Projects Online Appendices Appendix A. E-Commerce and Supply Chains Appendix B. Electronic Customer Relationship Management Online Tutorial T1. E-Business Plan
Rewards Program
Currently unavailable
Customer Reviews
Dated
November 12, 2014
by Ken Blackwell
"It does give an introduction, but a lot of the concepts seem like they're fairly older?"
Flag Review
Please provide a brief explanation for why you are flagging this review:
Submit
Your submission has been received. We will inspect this review as soon as possible. Thank you for your input!
Introduction to Electronic Commerce: 3 out of 5 stars based on 1 user reviews.