9780136109235

Introduction to Electronic Commerce

by ; ;
  • ISBN13:

    9780136109235

  • ISBN10:

    0136109233

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 2010-09-29
  • Publisher: Pearson

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Overview of Electronic Commerce; E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce; Retailing in Electronic Commerce: Products and Services; Online Consumer Behavior, Market Research, and Advertisement; B2B E-Commerce; Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce; The Web 2.0 Environment and Social Networks; Mobile Computing and Commerce; E-Commerce Security and Fraud Protection; Electronic Payment Systems, Order Fulfillment, and Other Services; EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues Perfect for anyone looking for a brief or supplemental text on EC. Ideal for busy executives.

Table of Contents

Part 1: Introduction to E-Commerce and E-Marketplaces    
Chapter 1. Overview of Electronic Commerce    
Chapter 2. E-Marketplaces: Mechanisms, Tools, and Impacts of E-Commerce    
Part 2: Internet Consumer Retailing    
Chapter 3. Retailing in Electronic Commerce: Products and Services    
Chapter 4. Online Consumer Behavior, Market Research, and Advertisement    
Part 3: Business-to-Business E-Commerce    
Chapter 5. B2B E-Commerce    
 Chapter 6.  Innovative EC Systems: From E-Government and E-Learning to C2C E-Commerce and Collaborative Commerce     
Part 4: Other EC Models and Applications    
Chapter 7. The Web 2.0 Environment and Social Networks    
Chapter 8. Mobile Computing and Commerce     
Part 5: EC Support Services    
Chapter 9. E-Commerce Security and Fraud Protection     
Chapter 10. Electronic Payment Systems, Order Fulfillment, and Other Services     
Part 6: EC Strategy and Implementation    
Chapter 11. EC Strategy and Implementation: Justification, Globalization, SMEs, and Regulatory and Ethical Issues     

www.pearsonhighered.com/turban
Online Part 7: Applications and Site Development
Chapter 12. Launching a Successful Online Business and EC Projects
Online Appendices
Appendix A. E-Commerce and Supply Chains
Appendix B. Electronic Customer Relationship Management
Online Tutorial
T1. E-Business Plan

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Customer Reviews

Dated November 12, 2014
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"It does give an introduction, but a lot of the concepts seem like they're fairly older?"
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Introduction to Electronic Commerce: 3 out of 5 stars based on 1 user reviews.

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