Introduction to Graphic Design A Guide to Thinking, Process & Style

by Sherin, Aaris

• ISBN13: 9781472589293
• ISBN10: 1472589297
• Format: Paperback
• Copyright: 2017-10-26
• Publisher: Bloomsbury Visual Arts

Summary

The Graphic Design Style Manual is a clear and engaging introduction for students who are just starting out in their studies. The concepts and terminology as well as the basic purpose of graphic design can be challenging and confusing. The goal of this book is to demystify these concepts with clear and straightforward information, answers to common problems and down-to-earth advice. Each chapter starts with a list of key terms and concepts to provide an easy reference so students can start to produce competent design work more quickly. The Graphic Design Style Manual highlights step-by-step methods for achieving clarity, visual impact and techniques for developing original visual solutions.

Author Biography

Aaris Sherin is the author of Sustainable Thinking: Ethical Approaches to Design and Design Management for Fairchild Books, which was published in August 2013. She has also authored and co-authored several books with Rockport Publishers including Colour Fundamentals and Using Images to Create Graphic Impact among others and has been a guest editor for GroveArt (OUP). She is currently Assistant Chair: Department of Art and Design at St. Johns University in New York.

Table of Contents

Introduction
1.Overview of the Field
What is graphic design?; What does a designer produce?; The dual responsibility of the designer; Why rules are important; Exercise; Technical skills ; Who should be a designer

2. Concepts and Ideas
Key terms and concepts; Design as a creative process; Design in action: Krave; Jumpstarting inspiration; Brainstorming and idea development; Matching output to audience; Design in action: You are here Toledo; Revision and experimentation; Presenting design work; Exercise; The chapter in review: Do's and Don'ts

3. Form and Space
Key terms and concepts; Visual understanding; Form; Design in action: Innovative Gebaude; Space; Elements and organization; Visual variables; Harmony in form and message; Less is more; The chapter in review: Do's and Don'ts

4.Working with Color
Key terms and concepts; What is color?; Terminology and color wheels; Color theory; Choosing a color palette; Color repetition; Color and hierarchy; Contrast and color; Exercise; The chapter in review: Do's and Don'ts

5.Typography
Key terms and concepts; What is typography?; Characteristics of type; Exercise; Typographic hierarchy
Spacing and alignment; Typographic niceties; Exercise; Type and color; Choosing typefaces; Design in action: Modern gallery identity; Type as form; The chapter in review: Do's and Don'ts; Case study: Roger the barber

6.Using and Creating Imagery
Key terms and concepts; The importance of imagery; Finding and using images; Creating images
Exercise; Producing images digitally; Working with images; Design in action: The fitness guru collection for West Elm; Copyright and legal issues; The chapter in review: Do's and Don'ts

7.Layout and Arrangement
Key terms and concepts; Visual arrangement and organization; Margins; Multipage documents; Grids; Types of grids; Exercise; The chapter in review: Do's and Don'ts

8.Design in Context
Key terms and concepts; Production basics; Types of printing; Binding and finishing; Folds; Mounting flat design work; Presentation and feedback; Design as a working process; Design in action: Christmas gifts by Marko Rasic & Vedrana Vrabec; The chapter in review: Do's and Don'ts

Conclusion
Glossary
Index