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9780582414556

Introduction to International Business

by ; ;
  • ISBN13:

    9780582414556

  • ISBN10:

    0582414555

  • Format: Paperback
  • Copyright: 2001-04-01
  • Publisher: Longman Pub Group
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Summary

International Business is truly a comprehensive and global introduction to the subject. Written in scholarly yet accessible writing style, this text is highly applied to the issues and problems facing corporate decision makers in international business. The book has been structured with reader-accessibility firmly in mind: each chapter features a summary of key concepts and self-test questions, as well as guidance for further study and references. A core modular text for undergraduate courses on International Business. Also appropriate as a supplementary reading on equivalent courses in Europe and on MBA programmes.

Table of Contents

Preface
Acknowledgements
Abbreviations
Introduction to international businessp. 1
Internationalisation processp. 19
International business: theory and practicep. 46
International business: Institutions and marketsp. 75
The political and legal environmentp. 100
International socio-cultural environmentp. 126
International ethical and ecological environmentp. 150
International economic and technological environmentp. 175
International strategic issuesp. 200
International human resource managementp. 236
International marketingp. 261
International accounting and financep. 285
International operations management and logisticsp. 306
Answers and responsesp. 332
Indexp. 354
Table of Contents provided by Blackwell. All Rights Reserved.

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