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Preface | p. xiii |
About the Authors | p. xxi |
Introduction | p. 1 |
And Furthermore: Notation for Conditioning Diagrams | p. 4 |
Historical Background | p. 6 |
Aristotle: Empiricism and the Laws of Association | p. 6 |
Descartes: Mind-Body Dualism and the Reflex | p. 8 |
The British Empiricists | p. 8 |
Structuralism: The Experimental Study of Human Consciousness | p. 9 |
Functionalism: The Study of the Adaptive Mind | p. 10 |
The Theory of Evolution: Humans as Animals | p. 11 |
Behaviorism: The Study of Observable Behavior | p. 12 |
And Furthermore: John B. Watson: Behaviorism's Controversial Founder | p. 15 |
Five Schools of Behaviorism | p. 16 |
Watson's Methodological Behaviorism | p. 16 |
Hull's Neobehaviorism | p. 19 |
And Furthermore: Deliberate Practice and Expert Performance | p. 20 |
Tolman's Cognitive Behaviorism | p. 23 |
And Furthermore: How to Read Graphs | p. 28 |
Bandura's Social Learning Theory | p. 28 |
Skinner's Radical Behaviorism | p. 30 |
Advice for the Lovelorn | p. 38 |
And Furthermore: The Life of B. F. Skinner | p. 39 |
Summary | p. 42 |
Suggested Readings | p. 43 |
Study Questions | p. 43 |
Concept Review | p. 44 |
Chapter Test | p. 46 |
Answers to Chapter Test | p. 49 |
Research Methods | p. 50 |
Basic Terms and Definitions | p. 51 |
Independent and Dependent Variables | p. 51 |
Functional Relationships | p. 52 |
Stimulus and Response | p. 53 |
Overt and Covert Behavior | p. 53 |
Appetitive and Aversive Stimuli | p. 54 |
Establishing Operations: Deprivation and Satiation | p. 55 |
Contiguity and Contingency | p. 56 |
Measurement of Behavior | p. 57 |
Behavioral Definitions | p. 57 |
Recording Methods | p. 58 |
Research Designs | p. 64 |
Descriptive Research | p. 64 |
Experimental Research | p. 67 |
Advice for the Lovelorn | p. 80 |
Use of Animals in Behavioral Research | p. 81 |
And Furthermore: Cruel Starvation or a Healthy Diet: The Ethics of Food Restriction | p. 83 |
Summary | p. 84 |
Suggested Readings | p. 85 |
Study Questions | p. 85 |
Concept Review | p. 86 |
Chapter Test | p. 88 |
Answers to Chapter Test | p. 90 |
Elicited Behaviors and Classical Conditioning | p. 91 |
Elicited Behaviors | p. 92 |
Reflexes | p. 92 |
Fixed Action Patterns | p. 94 |
Simple Mechanisms of Learning | p. 96 |
Habituation and Sensitization | p. 96 |
Opponent-Process Theory of Emotion | p. 100 |
Advice for the Lovelorn | p. 105 |
Classical Conditioning | p. 105 |
Pavlov's Discovery of Classical Conditioning | p. 106 |
Basic Procedure and Definitions | p. 107 |
Appetitive and Aversive Conditioning | p. 112 |
And Furthermore: Classical Conditioning and Interpersonal Attraction | p. 116 |
Excitatory and Inhibitory Conditioning | p. 116 |
Temporal Arrangement of Stimuli | p. 117 |
Summary | p. 121 |
Suggested Readings | p. 122 |
Study Questions | p. 122 |
Concept Review | p. 123 |
Chapter Test | p. 124 |
Answers to Chapter Test | p. 127 |
Classical Conditioning: Basic Phenomena and Various Complexities | p. 128 |
Some Basic Conditioning Phenomena | p. 129 |
Acquisition | p. 129 |
Extinction, Spontaneous Recovery, and Disinhibition | p. 130 |
Stimulus Generalization and Discrimination | p. 133 |
Discrimination Training and Experimental Neurosis | p. 136 |
Two Extensions to Classical Conditioning | p. 138 |
Higher-Order Conditioning | p. 138 |
And Furthermore: When Celebrities Misbehave | p. 142 |
Sensory Preconditioning | p. 143 |
Three Examples of Specificity in Classical Conditioning | p. 146 |
Overshadowing | p. 146 |
Blocking | p. 147 |
Latent Inhibition | p. 151 |
Advice for the Lovelorn | p. 153 |
Additional Phenomena | p. 154 |
Temporal Conditioning | p. 154 |
Occasion Setting | p. 154 |
External Inhibition | p. 156 |
US Revaluation | p. 156 |
Pseudoconditioning | p. 158 |
Summary | p. 160 |
Suggested Readings | p. 161 |
Study Questions | p. 161 |
Concept Review | p. 162 |
Chapter Test | p. 163 |
Answers to Chapter Test | p. 166 |
Classical Conditioning: Underlying Processes and Practical Applications | p. 167 |
Underlying Processes in Classical Conditioning | p. 168 |
S-S Versus S-R Learning | p. 168 |
Stimulus-Substitution Versus Preparatory-Response Theory | p. 169 |
Compensatory-Response Model | p. 171 |
And Furthermore: Conditioned Compensatory Responses and Drug Overdose | p. 176 |
Rescorla-Wagner Theory | p. 178 |
Advice for the Lovelorn | p. 181 |
Practical Applications of Classical Conditioning | p. 182 |
Understanding Phobias | p. 182 |
And Furthermore: The Ethics of the Little Albert Experiment | p. 186 |
Treating Phobias | p. 192 |
And Furthermore: Was Sigmund Freud a Behavior Analyst? | p. 197 |
Aversion Therapy for Eliminating Problem Behaviors | p. 199 |
Medical Applications of Classical Conditioning | p. 201 |
And Furthermore: Classical Conditioning, Gulf War Syndrome, and Multiple Chemical Sensitivity | p. 203 |
Summary | p. 204 |
Suggested Readings | p. 206 |
Study Questions | p. 206 |
Concept Review | p. 207 |
Chapter Test | p. 208 |
Answers to Chapter Test | p. 210 |
Operant Conditioning: Introduction | p. 211 |
Historical Background | p. 213 |
Thorndike's Law of Effect | p. 213 |
Skinner's Selection by Consequences | p. 215 |
Operant Conditioning | p. 217 |
Operant Behavior | p. 218 |
Operant Consequences: Reinforcers and Punishers | p. 220 |
Operant Antecedents: Discriminative Stimuli | p. 223 |
Four Types of Contingencies | p. 226 |
Positive Reinforcement | p. 228 |
Negative Reinforcement | p. 228 |
Positive Punishment | p. 230 |
Negative Punishment | p. 231 |
And Furthermore: Four Types of Contingencies: Tricky Examples | p. 233 |
Positive Reinforcement: Further Distinctions | p. 234 |
Immediate Versus Delayed Reinforcement | p. 234 |
Primary and Secondary Reinforcers | p. 235 |
And Furthermore: Learned Industriousness | p. 238 |
Intrinsic and Extrinsic Reinforcement | p. 238 |
And Furthermore: Positive Reinforcement of Artistic Appreciation | p. 240 |
Natural and Contrived Reinforcers | p. 241 |
Shaping | p. 243 |
Advice for the Lovelorn | p. 246 |
And Furthermore: Training Ishmael | p. 247 |
Summary | p. 249 |
Suggested Readings | p. 250 |
Study Questions | p. 251 |
Concept Review | p. 251 |
Chapter Test | p. 253 |
Answers to Chapter Test | p. 255 |
Schedules and Theories of Reinforcement | p. 257 |
Schedules of Reinforcement | p. 258 |
Continuous Versus Intermittent Schedules | p. 258 |
Four Basic Intermittent Schedules | p. 259 |
Other Simple Schedules of Reinforcement | p. 267 |
Complex Schedules of Reinforcement | p. 275 |
Theories of Reinforcement | p. 280 |
Drive Reduction Theory | p. 280 |
The Premack Principle | p. 282 |
Response Deprivation Hypothesis | p. 284 |
Behavioral Bliss Point Approach | p. 285 |
Advice for the Lovelorn | p. 287 |
Summary | p. 287 |
Suggested Readings | p. 288 |
Study Questions | p. 289 |
Concept Review | p. 289 |
Chapter Test | p. 291 |
Answers to Chapter Test | p. 294 |
Extinction and Stimulus Control | p. 295 |
Extinction | p. 296 |
Side Effects of Extinction | p. 297 |
Advice for the Lovelorn | p. 301 |
Resistance to Extinction | p. 301 |
Spontaneous Recovery | p. 305 |
Differential Reinforcement of Other Behavior | p. 306 |
And Furthermore: Extinction of Bedtime Tantrums in Young Children | p. 307 |
Stimulus Control | p. 308 |
Stimulus Generalization and Discrimination | p. 309 |
The Peak Shift Effect | p. 312 |
Multiple Schedules and Behavioral Contrast | p. 314 |
And Furthermore: St. Neots' Margin | p. 319 |
Fading and Errorless Discrimination Learning | p. 320 |
Stimulus Control Procedures for the Study of Memory | p. 322 |
Stimulus Control: Additional Applications | p. 325 |
And Furthermore: Edwin Guthrie: Stimulus Control for the Practical Person | p. 329 |
Summary | p. 330 |
Suggested Readings | p. 331 |
Study Questions | p. 332 |
Concept Review | p. 333 |
Chapter Test | p. 334 |
Answers to Chapter Test | p. 337 |
Escape, Avoidance, and Punishment | p. 339 |
Escape and Avoidance | p. 340 |
Two-Process Theory of Avoidance | p. 342 |
Avoidance Conditioning and Phobias | p. 345 |
And Furthermore: Repression: Avoidance of Distressing Thoughts? | p. 346 |
Avoidance Conditioning and Obsessive-Compulsive Disorder | p. 350 |
Punishment | p. 353 |
Types of Punishment | p. 353 |
Problems with the Use of Punishment | p. 357 |
Benefits and the Effective Use of Punishment | p. 358 |
Theories of Punishment | p. 361 |
And Furthermore: Punishment and Procrastination | p. 362 |
Effects of Noncontingent Punishment | p. 365 |
Learned Helplessness | p. 365 |
Masserman's Experimental Neurosis | p. 367 |
Advice for the Lovelorn | p. 368 |
And Furthermore: Dissociative Identity Disorder: A Behavioral Perspective | p. 370 |
Summary | p. 371 |
Suggested Readings | p. 373 |
Study Questions | p. 373 |
Concept Review | p. 374 |
Chapter Test | p. 375 |
Answers to Chapter Test | p. 378 |
Choice, Matching, and Self-Control | p. 379 |
Choice and Matching | p. 380 |
Concurrent Schedules | p. 380 |
The Matching Law | p. 382 |
Deviations from Matching | p. 385 |
And Furthermore: Basketball and the Matching Law | p. 386 |
Matching and Melioration | p. 390 |
Advice for the Lovelorn | p. 393 |
Self-Control | p. 394 |
Skinner on Self-Control | p. 394 |
Self-Control as a Temporal Issue | p. 397 |
And Furthermore: B. F. Skinner: The Master of Self-Control | p. 398 |
Mischel's Delay of Gratification Paradigm | p. 400 |
The Ainslie-Rachlin Model of Self-Control | p. 401 |
The Small-But-Cumulative Effects Model | p. 410 |
And Furthermore: But Why Do I Sometimes Just Give Up? | p. 412 |
Summary | p. 413 |
Suggested Readings | p. 414 |
Study Questions | p. 414 |
Concept Review | p. 415 |
Chapter Test | p. 416 |
Answers to Chapter Test | p. 419 |
Biological Dispositions in Learning | p. 421 |
Preparedness and Conditioning | p. 422 |
Preparedness in Classical Conditioning | p. 422 |
And Furthermore: Conditioned Food Preferences | p. 428 |
Preparedness in Operant Conditioning | p. 428 |
Operant-Respondent Interactions | p. 429 |
Instinctive Drift | p. 429 |
Sign Tracking | p. 431 |
Advice for the Lovelorn | p. 433 |
Adjunctive Behavior | p. 434 |
Basic Procedure and Defining Characteristics | p. 434 |
Adjunctive Behavior in Humans | p. 437 |
And Furthermore: Extreme Polydipsia: Not Just a "Rat Thing" | p. 438 |
Adjunctive Behavior as Displacement Activity | p. 438 |
Activity Anorexia | p. 440 |
Basic Procedure and Defining Characteristics | p. 440 |
Comparisons With Anorexia Nervosa | p. 441 |
Underlying Mechanisms | p. 443 |
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