Introduction to Mass Communication [Rental Edition]

by BARAN

• ISBN13: 9781264305094
• ISBN10: 1264305095
• eBook ISBN(s): 9781265040994
• Additional ISBN(s): 9781260822861, 9781265401955, 9781266360237
• Format: Textbook
• Copyright: 2022-01-11
• Publisher: McGraw-Hill Rental Program
• More Book Details

About This Book

Introduction to Mass Communication is a comprehensive textbook designed for students and educators in the field of mass communication. Written by Stanley J. Baran, this book has been a go-to resource for understanding the role media plays in shaping and reflecting culture.

Who Uses It?

Primarily, this book is used by students and instructors in introductory mass communication courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of mass communication, including professionals looking to refresh their knowledge or expand their understanding of media literacy and culture.

History and Editions

The 12th edition of Introduction to Mass Communication has been updated to address user feedback, incorporating the latest research and discussions on media convergence and its impact on society. This edition includes detailed updates on how mass communications got their roots while keeping current with the latest emerging technologies and trends. It also emphasizes media literacy, encouraging students to think critically about their roles in society as active media consumers and producers.

Author and Other Works

Stanley J. Baran is a renowned author in the field of mass communication. His engaging writing style makes complex concepts clear and accessible to students. Baran's work focuses on media literacy and culture, providing a holistic understanding of how media shapes our world.

Key Features

• Media Literacy and Culture: The book keeps media literacy and culture at its core, using examples from the past to show how mass communications evolved.
• Critical Thinking: It guides students to think critically about their roles in society as active media consumers and producers.
• Ethical Participation: The text encourages students to be more ethical and confident participants in the mediated world.
• Comprehensive Coverage: The book covers core concepts in mass communication, including detailed explanations and examples.

Detailed Information

ISBNs and Formats

• ISBN-13: 9781264305094
• ISBN-10: 1264305095
• Rental Edition: Available through eCampus.com (ISBN-13: 9781264305094)
• Hardcover Edition: Available through AbeBooks (ISBN-10: 1264305095)
• Softcover International Edition: Available through various sellers (ISBNs may vary)

Publication Details

• Publisher: McGraw-Hill
• Publication Date: 2022
• Number of Pages: 464
• Language: English

Other Editions and Formats

• 12th International Edition: Available through various sellers (ISBN: 9781265226565)
• 10th Edition: Available through McGraw-Hill and other retailers (ISBNs may vary)

Related ISBNs:

• 9781265226565 (12th International Edition)
• 1265226567 (12th International Edition)
• Note: The specific ISBNs for other editions may vary based on the format and publisher.

This detailed information section provides a quick reference for all the available formats and sources for Introduction to Mass Communication, making it easier to find and access the book in the preferred format.