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Introduction to Mass Communication, Updated Media Enhanced Edition with PowerWeb

by Baran, Stanley J.

ISBN13:
9780073025674
ISBN10:
0073025674
Edition: 3rd
Format: Paperback
Copyright: 2004-05-26
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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Introduction to Mass Communication, Updated Media Enhanced Edition with PowerWeb > ISBN13: 9780073025674

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PART 1. LAYING THE GROUNDWORK

Chapter 1. Mass Communication, Culture, and Mass Media

Chapter 2. Media Literacy and Culture

PART II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES

Chapter 3. Books

Chapter 4. Newspapers

Chapter 5. Magazines

Chapter 6. Film

Chapter 7. Radio and Sound Recording

Chapter 8. Television

Chapter 9. Cable and Other Multichannel Services

Chapter 10.The Internet and the World Wide Web: Changing the Paradigm

PART III. SUPPORTING INDUSTRIES

Chapter 11. Public Relations

Chapter 12. Advertising

PART IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE

Chapter 13. Theories and Effects of Mass Communication

Chapter 14. Media Freedom, Regulation, and Ethics

Chapter 15. Global Media

Glossary

References

Acknowledgments

Index

Supplemental Materials

What is included with this book?

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