Introduction to the Meeting, Events, Expositions and Conventions Industry

by George Fenich; Kristen Malek

• ISBN13: 9781792457784
• ISBN10: 1792457782
• eBook ISBN(s): 9781792458996
• Additional ISBN(s): 9780133815245
• Edition: 6th
• Format: Paperback
• Copyright: 2021-01-27
• Publisher: Kendall Hunt
• More Book Details
• Purchase Benefits

About This Book

Introduction to the Meeting, Events, Expositions and Conventions Industry

This comprehensive textbook, Introduction to the Meeting, Events, Expositions and Conventions Industry, is a go-to resource for students and educators in the field of meetings, events, expositions, and conventions (MEEC). Written by George G. Fenich and Kristin Malek, this book provides a broad overview of the thriving and expanding MEEC industry.

Who Uses It?

Primarily, this book is used by students and professionals in the MEEC industry, including event planners, organizers, and those interested in the global aspects of business events. It is also a valuable resource for anyone looking to understand the organizational structure of the tourism and hospitality industry and how MEEC fits into it.

History and Editions

The 6th edition of Introduction to the Meeting, Events, Expositions and Conventions Industry has been updated to address the latest trends and technological advancements in the MEEC industry. This edition includes cutting-edge updates on technology, a wider global focus on international aspects of MEEC, and newly updated teaching materials such as a new test bank and PowerPoints. The book has been a staple in educational resources since its first publication and continues to evolve with each new edition.

Author and Other Works

George G. Fenich is a renowned expert in the field of hospitality and tourism management. He has authored several books on related topics, showcasing his extensive knowledge and experience in the industry. Kristin Malek brings her expertise in event planning and management to the text, ensuring that it remains current and relevant.

Key Features

• Comprehensive Coverage: The book covers core concepts in the MEEC industry, including detailed explanations and examples.
• Global Focus: It provides a wider, more global focus on the international aspects of MEEC.
• Cutting-Edge Updates: Includes cutting-edge updates on technology in the MEEC industry.
• Teaching Materials: Features newly updated teaching materials including a new test bank and PowerPoints.
• Career Guidance: Offers insights into various careers in and around the MEEC industry, helping students decide which path is right for them.

Detailed Information

ISBNs and Formats

• Hardcover: ISBN-13: 9781792457784
• eBook: ISBN-13: 9781792457784 (Note: This e-book ISBN is available in various digital formats)
• Other Editions: The book is also available in previous editions, but the specific ISBNs for those editions are not provided here.

Publication Details

• Publisher: Kendall Hunt Publishing
• Publication Date: January 19, 2021
• Number of Pages: 638 pages
• Language: English

Other Editions and Formats

The book is available in paperback format, and its e-book version is also accessible through various digital platforms. For more detailed information on rental options or other formats, please refer to the book's availability on different retailers.

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