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9780205453511

Introduction to Rhetorical Communication

by ;
  • ISBN13:

    9780205453511

  • ISBN10:

    0205453511

  • Edition: 9th
  • Format: Paperback
  • Copyright: 2005-06-10
  • Publisher: Routledge

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Summary

An Introduction to Rhetorical Communicationoffers a true integration of rhetorical theory and social science approaches to public communication. This highly successful text guides students through message planning and presentation in an easy step-by-step process.An Introduction to Rhetorical Communicationprovides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.

Table of Contents

Preface xv
PART I Getting Started
1(60)
A Rhetorical Tradition
3(16)
Earliest Writings
4(1)
The Greek Period
4(5)
The Roman Period
9(2)
Third Century A.D. to the Renaissance
11(1)
The Renaissance
11(1)
The Colonial Period
12(2)
The Twentieth Century
14(2)
History in Perspective
16(1)
Discussion Questions
17(1)
Notes
18(1)
The Nature of Rhetorical Communication
19(20)
The Meaning of Rhetorical Communication
20(2)
Models of the Communication Process
22(6)
Interpersonal Communication Model
28(1)
Some Important Distinctions
29(2)
Misconceptions About Communication
31(4)
The Goals of Rhetorical Communication
35(1)
Listening
36(1)
Discussion Questions
37(1)
Notes
38(1)
Stage Fright: A Normal Problem
39(22)
A Normal Problem
39(2)
Communication Apprehension
41(4)
Causes of Stage Fright
45(8)
Effects of Stage Fright
53(3)
Controlling Stage Fright
56(2)
A Final Word
58(1)
Discussion Questions
58(1)
Notes
59(2)
PART II Basic Theory
61(102)
The Nature of the Receiver: Attitude Formation and Change
63(19)
The Nature of Attitudes
63(4)
Attitudes and Beliefs
67(2)
Attitude Formation
69(2)
The Persistence of Attitudes
71(1)
Attitude Consistency and Attitude Change
72(3)
Message Discrepancy and Attitude Change
75(2)
Retention of Attitude Change
77(2)
Rhetorical Thought
79(1)
Discussion Questions
80(1)
Notes
81(1)
Ethos: A Dominant Factor in Rhetorical Communication
82(26)
Ethos Defined
82(2)
The Dimensions of Source Credibility
84(3)
The Effect of Initial Source Credibility
87(3)
Initial Source Credibility and Learning
90(1)
Derived Source Credibility
90(4)
Terminal Source Credibility
94(2)
Long-Term Effect of Source Credibility
96(1)
Interpersonal Attraction
97(2)
Homophily
99(2)
Temperament
101(1)
Power and Ethos
102(1)
Discussion Questions
103(1)
Notes
104(4)
The Nature of Persuasive Argument
108(24)
A Psychological Model of Argument
109(4)
The Types of Claims
113(1)
The Types of Warrants
114(9)
Verification of Warrants
123(1)
The Types of Data
124(4)
Options Regarding Reservations
128(2)
Discussion Questions
130(1)
Notes
131(1)
Nonverbal Communication
132(14)
The Importance of Nonverbal Messages
133(2)
Proxemics
135(1)
Chronemics
136(2)
Oculesics
138(1)
Haptics
139(1)
Kinesics
140(2)
Objectics
142(1)
Vocalics
143(1)
Discussion Questions
144(1)
Notes
144(2)
Diversity and Culture
146(17)
Cultural Sensitivity
147(1)
Culture
148(1)
On Becoming Enculturated
149(1)
Culture as Communication Context
150(1)
Xenophobia and Ethnocentrism
151(7)
The Ethnocentrism Continuum
158(1)
Improving Rhetorical Communication Across Cultures
159(2)
Discussion Questions
161(1)
Notes
162(1)
PART III Message Preparation and Presentation
163(126)
Message Preparation: Preliminary Considerations
165(12)
Selection of a Topic
165(1)
Selection of a Purpose
166(2)
General Audience Analysis
168(3)
Channels and Forms for Presentation of Messages
171(3)
Selection of Source for Presentation
174(1)
Perception of the Possible
174(1)
Discussion Questions
175(1)
Notes
176(1)
Informative Messages
177(13)
Persuasive Versus Informative Intent
177(1)
Pseudo-Informative Messages
178(1)
The Goodwill Informative Message
179(1)
The Motivation to Inform
179(1)
Understanding and Belief
180(1)
Understanding: Determining the Informative Goal
181(2)
Characteristics of Informative Messages
183(1)
The Materials for Informative Messages
183(3)
Visual Aids in Informative Communication
186(3)
Discussion Questions
189(1)
Notes
189(1)
Message Preparation: Invention
190(25)
Invention Defined
190(1)
The Basic Plan
191(1)
The Generation of Argument
192(1)
Determination of Needed Arguments
192(4)
Audience Analysis
196(1)
Inoculation and Reservations
197(1)
Topoi and the Generation of Argument
197(2)
The Aristotelian Topoi of Good and Evil
199(1)
Topoi of Policy Argument: Stock Issues
199(2)
The Towne Public Policy Topoi
201(1)
The Topoi of Fear and Pleasure
201(1)
The Topoi of American Values
202(3)
Using Topoi in Invention
205(1)
Securing Data for Argument
205(2)
Tests of Evidence
207(3)
How to Obtain Evidence
210(2)
Recording Evidence
212(1)
Discussion Questions
213(1)
Notes
213(2)
Message Preparation: Disposition
215(18)
Selecting
215(1)
Apportioning
216(1)
Arranging
217(7)
Invention and Disposition: The Siamese Twins
224(2)
Research on Arrangement
226(3)
Outlining the Message
229(2)
Discussion Questions
231(1)
Notes
231(2)
Message Preparation: Style
233(18)
The Function of Style
233(1)
Characteristics of Good Style
234(2)
Differences in Oral and Written Style
236(1)
Factors of Attention and Interest
237(4)
Suggestion
241(1)
Satire and Humor
242(1)
Controlling Message Discrepancy Through Style
243(1)
Distortion and Prior Knowledge of Source's Attitude
244(3)
Style, Power, and Behavioral Alteration Messages
247(2)
Discussion Questions
249(1)
Notes
249(2)
Introducing and Concluding Messages in Rhetorical Communication
251(18)
Introductions
251(2)
The Problem of Forewarning
253(8)
Conclusions
261(6)
Discussion Questions
267(1)
Notes
267(2)
Message Presentation: Oral Delivery
269(20)
The Effect of Delivery on Attitude Change
270(1)
The Effect of Delivery on Comprehension of Content
271(1)
The Effect of Delivery on Ethos
271(2)
The Nature of Good Delivery
273(3)
Nervousness and Delivery
276(1)
Elements of Good Delivery
277(7)
Using Notes
284(2)
How to Achieve Good Delivery
286(1)
Discussion Questions
287(1)
Notes
287(2)
PART IV Rhetorical Communication and Society
289(16)
Ethics and Rhetorical Communication
291(14)
The Ethics of Means or of Ends
291(3)
An Ethic Based on Intent Toward the Audience
294(1)
Ethics and Ethical Proof
295(1)
Persuasion and Coercion
296(1)
Amoral Versus Moral Approaches to the Ethics of Rhetorical Communication
296(4)
Ethical Obligations in a Free Society
300(1)
The Difficulty of Exercising Ethical Obligations in a Free Society
301(2)
A Final Word on Ethics
303(1)
Discussion Questions
303(1)
Notes
304(1)
Appendix Sample Speeches
305(22)
Declaration of War Address, Franklin Delano Roosevelt
305(1)
Inaugural Address, John F. Kennedy
306(3)
The Proposed Basketball Rule Changes, Anonymous
309(2)
Remarks at a Ceremony Commemorating the 50th Anniversary of Pearl Harbor, George H. W. Bush
311(3)
Remarks to the World Health Organization Forum on Women and Health Security, Hillary Rodham Clinton
314(4)
Winning the Cultural War, Charlton Heston
318(5)
Address to the Republican National Convention, Zell Miller
323(4)
Name Index 327(4)
Subject Index 331

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