Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
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Preface | p. xiii |
Acknowledgments | p. xv |
Getting Started: Loading the Application and Sharpening the Pencil | p. 1 |
Introduction | p. 1 |
Background | p. 1 |
Script Variations | p. 11 |
Media Differences | p. 11 |
Basic Writing Skills | p. 13 |
Language of Discrimination | p. 25 |
The Law and Censorship | p. 27 |
The Audience and Distribution | p. 30 |
Summary | p. 32 |
Be Sure To... | p. 32 |
Exercises | p. 32 |
Additional Sources | p. 33 |
Media Production for Writers | p. 35 |
Introduction | p. 35 |
Writer's Relationship with Production | p. 36 |
What Is Production? | p. 37 |
Why Production for Writers? | p. 38 |
The Language of Production | p. 39 |
Video Production Techniques | p. 45 |
Audio Production Techniques | p. 48 |
Digital and Web Production Techniques | p. 49 |
Summary | p. 50 |
Be Sure To... | p. 50 |
Exercises | p. 51 |
Additional Sources | p. 51 |
Spots: Public Service Announcements, Program Promotions, and Commercials | p. 53 |
Introduction | p. 53 |
Background | p. 54 |
Public Service Announcements | p. 56 |
Promotional Announcements | p. 57 |
Commercial Announcements | p. 58 |
Audience Analysis | p. 60 |
Ethics | p. 64 |
The Law | p. 66 |
Writing Spot Copy | p. 74 |
Copywriting | p. 77 |
Copy Formatting | p. 81 |
Instructions for Dual-Column Format Using Microsoft Word | p. 82 |
Instructions for Single-Column Format Using Microsoft Word | p. 85 |
Production Values | p. 89 |
Summary | p. 90 |
Be Sure To... | p. 91 |
Exercises | p. 91 |
Additional Sources | p. 92 |
News | p. 93 |
Introduction | p. 93 |
The Fourth Estate | p. 94 |
Print Newswriting Basics | p. 94 |
Electronic Newswriting Basics | p. 98 |
Newswriting Guidelines | p. 99 |
Interviewing | p. 105 |
Know Your Stylebook-Objectivity and Fairness | p. 106 |
Radio Newswriting | p. 108 |
Television Newswriting | p. 117 |
Internet Newswriting | p. 130 |
Summary | p. 134 |
Be Sure To... | p. 136 |
Exercises | p. 136 |
Additional Sources | p. 137 |
Documentaries | p. 139 |
Introduction | p. 139 |
Background | p. 140 |
Types of Documentaries | p. 143 |
Script and Production Patterns | p. 144 |
Sponsored Documentaries, Biographies, and Docudramas | p. 146 |
Docudramas | p. 147 |
Documentary Preproduction Process | p. 148 |
Documentary Formats | p. 149 |
Writing a Documentary | p. 151 |
Summary | p. 153 |
Be Sure To... | p. 153 |
Exercises | p. 154 |
Additional Sources | p. 154 |
Informational Productions | p. 157 |
Introduction | p. 157 |
Background | p. 158 |
Writing Corporate Media Scripts | p. 161 |
Writing Educational Media Scripts | p. 175 |
Summary | p. 176 |
Be Sure To... | p. 177 |
Exercises | p. 177 |
Additional Sources | p. 178 |
Animation | p. 181 |
Introduction | p. 181 |
Background | p. 182 |
The Production Process | p. 184 |
The Writing Process | p. 187 |
Writing Techniques | p. 194 |
Summary | p. 199 |
Be Sure To... | p. 200 |
Exercises | p. 200 |
Additional Sources | p. 201 |
Games | p. 203 |
Introduction | p. 203 |
Background | p. 204 |
Types of Games | p. 206 |
Writing Game Scripts | p. 208 |
Script Formats | p. 212 |
Developing Plot and Action Lines | p. 213 |
Summary | p. 215 |
Be Sure To... | p. 216 |
Exercises | p. 216 |
Additional Sources | p. 216 |
Drama | p. 219 |
Introduction | p. 219 |
Background | p. 220 |
Stages of Scriptwriting | p. 223 |
Dramatic Script Formats | p. 240 |
Summary | p. 248 |
Be Sure To... | p. 249 |
Exercises | p. 249 |
Additional Sources | p. 249 |
The Internet | p. 251 |
Introduction | p. 251 |
Background | p. 251 |
Types of Internet Messages | p. 254 |
p. 254 | |
World Wide Web | p. 256 |
Types of Web Sites | p. 257 |
E-Commerce | p. 260 |
Streaming Media | p. 260 |
Audio Streaming | p. 261 |
Video Streaming | p. 263 |
Writing for the Internet | p. 264 |
E-Mail, Chat Lines, and Instant Messaging | p. 265 |
Newsgroups and Blogs | p. 266 |
Interactive Producing | p. 268 |
Interactive Writing | p. 270 |
Electronic Commerce | p. 272 |
Internet Problems | p. 274 |
Summary | p. 275 |
Be Sure To... | p. 276 |
Exercises | p. 276 |
Additional Sources | p. 277 |
Future | p. 279 |
Introduction | p. 279 |
The Search | p. 280 |
Networking | p. 281 |
Internship | p. 283 |
Resume | p. 284 |
Cover Letter | p. 289 |
Portfolio | p. 290 |
Interviewing | p. 293 |
Freelancing | p. 296 |
Representation | p. 297 |
Summary | p. 298 |
Be Sure To... | p. 300 |
Exercises | p. 300 |
Additional Sources | p. 301 |
p. 303 | |
p. 305 | |
p. 308 | |
Glossary | p. 313 |
Index | p. 329 |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.