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9780077103798

Inventuring : Why Big Companies Must Think Small

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  • ISBN13:

    9780077103798

  • ISBN10:

    0077103793

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2003-02-01
  • Publisher: McGraw-Hill Europe
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List Price: $39.95

Summary

Inventuring is about business creation in large firms the process of identifying, nurturing and leveraging new ideas into businesses to create profitable growth

Author Biography

William Buckland and Andy Hatcher are former vice presidents of new ventures at Reuters.

Julian Birkinshaw is an associate professor at London Business School.

Table of Contents

Chapter 1

Introduction

Chapter 2

The Challenge of Growth and Renewal

Chapter 3

Business Creation Today

Chapter 4

An Agenda for Successful Business Creation

Chapter 5

Building a Business Creation System

Chapter 6

Selecting Ventures

Chapter 7

The Venture Unit

Chapter 8

Sense

Chapter 9

Start

Chapter 10

Seed

Chapter 11

Setup

Chapter 12

The Corporate Entrepreneur

Chapter 13

Becoming Focused about Venturing

Chapter 14

Developing an Integrated Approach

Supplemental Materials

What is included with this book?

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