Top
Acknowledgments
Introduction
PART I
EMERGENCE
Chapter 1
The Invisible Brand Takes Over
Chapter 2
The Roots of the Invisible Brand
in Digital Advertising
Chapter 3
Persuasion Equations
Chapter 4
Infinite Data from Smarter Things
Chapter 5
Beyond the Turing Test
P A R T I I
SYNTHESIS
Chapter 6
Marketing with Psychotechnology
Chapter 7
Nature Versus Nurture Versus
Neural Networks
Chapter 8
The Algorithmic Economy
Chapter 9
Privacy, Propaganda, and Politics
Chapter 10
The God Algorithm
Conclusion
Author’s Note
Notes
Index
