Involving Your Audience : Making It Active

by Lawson, Karen

• ISBN13: 9780205268115
• ISBN10: 0205268110
• Edition: 1st
• Format: Paperback
• Copyright: 1999-03-01
• Publisher: Pearson P T R

Summary

Audience involvement is the goal of every speaker, even if that involvement is simply active listening. The speaker's choice of ideas and supporting materials and the way those elements are delivered largely determine the audience's role. But contemporary audiences seek more participation. Visual aids, workbooks or handouts, and creative exercises are fast becoming the norm in public presentations. In these pages Karen Lawson offers practical, how-to approaches for keeping the glitches out of presentations and shows how to use interactive presentations to increase impact and ensure speaker success! Lawson provides proven techniques for connecting with audiences and actively encouraging them to participate.

Table of Contents

Preface	ix
Part I/ Understanding Your Audience and Yourself
Demographic Influences and Challenges	1	(13)
Audience and Speaker Attitudes, Value Systems, and Style Differences	14	(13)
Audience Needs and Expectations	27	(10)
Part II/ Involving through Seeing
Using Visuals---Low Cost to High Tech	37	(24)
Speaking as a Performing Art	61	(20)
Creating Word Pictures	81	(23)
Part III/ Involving through Doing
Audience Participation	104	(23)
Interacting with Your Audience	127	(19)
Handling Questions	146	(20)
Dealing with Problem Situations	166	(23)
Appendix: Resources	189	(2)
References	191