Jazz Up Your Web Site

by Robichaux, Paul E.

• ISBN13: 9780761511373
• ISBN10: 0761511377
• Edition: CD
• Format: Paperback
• Copyright: 1997-08-01
• Publisher: Premier Pr

Summary

This fast-track guide gives you the practical know-how and resources you need to achieve the results you want simply and easily---in a minimum amount of time. You'll learn how to easily add HTML tables, frames, graphics, multimedia, Java, and ActiveX to your pages--no matter what HTML editor, computer, and Web browser you're using. By the end of the weekend, your Web pages will sparkle with new, professional-looking contents!

Table of Contents

Introduction	vii
FRIDAY EVENING	1	(20)
Getting Started	1	(20)
Warming Up	3	(8)
Promoting Your Web Site to the World	11	(10)
SATURDAY MORNING	21	(104)
Working with Statistics and Logs	21	(104)
Using Web Stats to Understand Your Site's Visitors	23	(22)
Understanding Visits and Page Views	45	(34)
Gaining Lost Readers from the Error Logs	79	(19)
Simple Ways to Obtain Stats without Server Logs	98	(28)
SATURDAY AFTERNOON	125	(108)
Putting the Motion in Promotion	125	(108)
Transforming the Numbers into Meaningful Data	128	(24)
Capitalizing on Search Engine Fundamentals	152	(23)
Registering with the Top Search Engines on the Planet	175	(25)
Submitting Your Web Site to Top Guides, Lists, and Directories	200	(33)
SUNDAY MORNING	233	(118)
The Coolest, the Hottest, and the Best	233	(118)
The Best Business Search Engines and Yellow Pages Directories	235	(36)
Directories by Industry and Category	271	(34)
Promoting Your Web Site in Specialty Directories	305	(26)
Getting Your Site Listed As the Cool Site of the Day	331	(20)
SUNDAY AFTERNOON	351	(106)
Attracting the Masses	351	(106)
Registering with Many Search Engines and Directories Simultaneously	353	(29)
Selling Your Web Site through E-mail	382	(19)
Attracting the Masses with Giveaways, Contests, Sweepstakes, and More	401	(53)
Reviewing Your Progress and Planning More for Next Weekend	454	(3)
Index	457