Jiggle (Re)Shaping American Women

by Burns-Ardolino, Wendy

• ISBN13: 9780739112984
• ISBN10: 0739112988
• Format: Hardcover
• Copyright: 2007-12-24
• Publisher: Lexington Books

Summary

Jiggle: (Re)Shaping American Women explores the relationship between American women and their bodies as mediated by both traditional and contemporary foundation garments. This post-corsetry study begins in the 1930s with a discussion of traditional foundation garments and continues with an analysis of contemporary shapewear as these garments shape women physically, culturally, and socially. Jiggle focuses on the corporate, cultural, and individual practices and meanings of women's experiences with foundation garments. Referencing trade journals, industry data, statistics, advertisements, and telephone surveys and interviews with women, author Wendy Burns-Ardolino examines how the contested terrain of fashion and beauty culture reflect larger cultural power struggles. Jiggle argues that women should not be complicit in alienating themselves from their bodies, but rather should embrace their bodies' multiple capacities as they practice fasion, femininity, and gendered performatives.

Author Biography

Wendy Burns-Ardolino is assistant professor and Coordinator of Integrative Studies at Clayton State University, Georgia where she teaches Women's Studies and Media Studies courses.

Table of Contents

Figures	p. ix
Tables	p. xi
Acknowledgments	p. xiii
Introduction	p. xv
Not Your Grandma's Girdles!	p. 1
Dress Codes: Foundationwear Required	p. 25
Boomers and X-ers: Mothers and Daughters	p. 43
The Myths of Freedom and Control: Constructing the Ideal Feminine Form in Advertising	p. 61
Under Cover Agency?	p. 97
Minding Our Bodies: Displacing the Foundations of Femininity	p. 121
Conclusions, and Some Afterthoughts	p. 141
Telephone Survey Variables and Frequencies	p. 151
Maidenform Survey 1959	p. 161
Maidenform "I dreamed" Ads	p. 165
Bibliography	p. 171
Index	p. 187
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