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Jaideep Prabhu is Jawaharlal Nehru professor of Indian business and enterprise and director of the Centre for India & Global Business at Judge Business School, University of Cambridge.
Simone Ahuja is the founder of Blood Orange, a marketing and strategy consultancy with content production capabilities headquartered in Minneapolis and Mumbai.
1 Jugaad: A Breakthrough Growth Strategy 1
2 Principle One: Seek Opportunity in Adversity 29
3 Principle Two: Do More with Less 57
4 Principle Three: Think and Act Flexibly 85
5 Principle Four: Keep It Simple 109
6 Principle Five: Include the Margin 131
7 Principle Six: Follow Your Heart 159
8 Integrating Jugaad into Your Organization 181
9 Building Jugaad Nations 201
Notes 229
Acknowledgments 259
About the Authors 261
Index 265
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