Jump Start Your Business Brain

by Hall, Doug

• ISBN13: 9781558706071
• ISBN10: 1558706070
• Format: Hardcover
• Copyright: 2001-09-01
• Publisher: F & W Media Inc

Summary

Hall has packed this guide with hard-won insight as to what really works in the marketplace according to the six scientific laws that can make any business flow with good fortune.

Table of Contents

Foreword	1	(2)
Tom Peters
Introduction Good News!	3	(16)
PART I The Three Laws of Marketing Physics	19	(158)
Quick Quiz: Getting Your Mind Engaged
The Science Behind Marketing Physics	25	(16)
How to Triple Effectiveness of Salespeople, Advertising and Marketing Efforts	41	(28)
First Law of Marketing Physics: Overt Benefit
How to Find Your Overt Benefit	69	(22)
The Secret to Doubling Effectiveness at ``Closing the Sale''	91	(14)
Second Law of Marketing Physics: Real Reason to Believe
Proven Strategies for Real Reason to Believe	105	(26)
How to Design Your New Product, Service or Business for Power Profits	131	(26)
Third Law of Marketing Physics: Dramatic Difference
How to Craft a Dramatic Difference	157	(10)
Frequently Asked Questions About Marketing Physics	167	(10)
PART II The Three Laws of Capitalist Creativity	177	(135)
The Science Behind Capitalist Creativity	179	(8)
How to Fuel Your Brain for Maximum Productivity	187	(48)
First Law of Capitalist Creativity: Explore Stimuli
Multiply Your Brain by Borrowing Others	235	(32)
Second Law of Capitalist Creativity: Leverage Diversity
Go For It! Turning Thoughts Into Reality	267	(30)
Third Law of Capitalist Creativity: Face Fears
Frequently Asked Questions About Capitalist Creativity	297	(15)
I Want to Hear Your Stories	309	(1)
Eureka! Ranch Services	310	(1)
About Merwyn	311	(1)
Bibliography	312	(3)
Thank You	315	(4)
Index	319