Jump Start Your Business Brain: Win More, Lose Less and Make More Money With Your Sales, Marketing and Business Development

by Hall, Doug; Stamp, Jeffrey, Ph.D.

• ISBN13: 9781558706422
• ISBN10: 1558706429
• Format: Paperback
• Copyright: 2002-08-01
• Publisher: F & W Media Inc

Summary

What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of over 4,000 new products and services and over 6,000 business development teams. The research quantifies the impact of a back-to-basics, customer focused approach to sales, marketing and business development. The research also uncovers new news regarding how you can measurably increase effectiveness in today's super competitive, time-compressed and over-stressed marketplace. Book jacket.

Table of Contents

Foreword	1	(2)
Tom Peters
Introduction Good News	3	(16)
PART I The Three Laws of Marketing Physics	19	(158)
Quick Quiz: Getting Your Mind Engaged
The Science Behind Marketing Physics	25	(16)
How to Triple Effectiveness of Salespeople Advertising and Marketing Efforts	41	(28)
First Lam of Marketing Physics: Overt Benefit
How to Find Your Overt Benefit	69	(22)
The Secret to Doubling Effectiveness at ``Closing the Sale''	91	(14)
Second Lam of Marketing Physics: Real Reason to Believe
Proven Strategies for Real Reason to Believe	105	(26)
How to Design Your New Product, Service or Business for Power Profits	131	(26)
Third Lam of Marketing Physics: Dramatic Difference
How to Craft a Dramatic Difference	157	(10)
Frequently Asked Questions About Marketing Physics	167	(10)
PART II The Three Laws of Capitalist Creativity	177	(132)
The Science Behind Capitalist Creativity	179	(8)
How to Fuel Your Brain for Maximum Productivity	187	(48)
First Law of Capitalist Creativity Explore Stimuli
Multiply Your Brain by Borrowing Others	235	(32)
Second Law of Capitalist Creativity: Leverage Diversity
Go For It Turning Thoughts Into Reality	267	(30)
Third Law of Capitalist Creativity: Face Fears
Frequently Asked Questions About Capitalist Creativity	297	(12)
Want to Hear Your Stories	309	(1)
Eureka! Ranch Services	310	(2)
Bibliography	312	(3)
Book Activated Training License	315	(15)
Thank You	330	(4)
Index	334