Jump Start Your Business Brain Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate

by Hall, Doug; Peters, Tom

• ISBN13: 9781578601790
• ISBN10: 1578601797
• Format: Paperback
• Copyright: 2005-04-01
• Publisher: Clerisy Press

Summary

Doug Hall shares data-proven methods that can make sales, marketing, and business development measurably more effective.

Table of Contents

Foreword by Tom Peters	1	(2)
INTRODUCTION Good News!	3	(16)
PART I The Three Laws of Marketing Physics	19	(158)
Quick Quiz: Getting Your Mind Engaged
CHAPTER 1 The Science Behind Marketing Physics	25	(16)
CHAPTER 2 How to Triple Effectiveness of Salespeople, Advertising and Marketing Efforts	41	(28)
First Law of Marketing Physics: Overt Benefit
CHAPTER 3 How to Find Your Overt Benefit	69	(22)
CHAPTER 4 The Secret to Doubling Effectiveness at "Closing the Sale"	91	(14)
Second Law of Marketing Physics: Real Reason to Believe
CHAPTER 5 Proven Strategies for Real Reason to Believe	105	(26)
CHAPTER 6 How to Design Your New Product, Service or Business for Power Profits	131	(26)
Third Law of Marketing Physics: Dramatic Difference
CHAPTER 7 How to Craft a Dramatic Difference	157	(10)
CHAPTER 8 Frequently Asked Questions About Marketing Physics	167	(10)
PART II The Three Laws of Capitalist Creativity	177	(132)
CHAPTER 9 The Science Behind Capitalist Creativity	179	(8)
CHAPTER 10 How to Fuel Your Brain for Maximum Productivity	187	(48)
First Law of Capitalist Creativity: Explore Stimuli
CHAPTER 11 Multiply Your Brain by Borrowing Others	235	(32)
Second Law of Capitalist Creativity: Leverage Diversity
CHAPTER 12 Go For It! Turning Thoughts Into Reality	267	(30)
Third Law of Capitalist Creativity: Face Fears
CHAPTER 13 Frequently Asked Questions About Capitalist Creativity	297	(12)
I Want to Hear Your Stories	309	(1)
Eureka! Ranch Services	310	(2)
Bibliography	312	(3)
Book Activated Training License	315	(15)
Thank You	330	(4)
Index	334