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9781578601790

Jump Start Your Business Brain Scientific Ideas and Advice That Will Immediately Double Your Business Success Rate

by ;
  • ISBN13:

    9781578601790

  • ISBN10:

    1578601797

  • Format: Paperback
  • Copyright: 2005-04-01
  • Publisher: Clerisy Press

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Summary

Doug Hall shares data-proven methods that can make sales, marketing, and business development measurably more effective.

Table of Contents

Foreword by Tom Peters 1(2)
INTRODUCTION Good News! 3(16)
PART I The Three Laws of Marketing Physics 19(158)
Quick Quiz: Getting Your Mind Engaged
CHAPTER 1 The Science Behind Marketing Physics
25(16)
CHAPTER 2 How to Triple Effectiveness of Salespeople, Advertising and Marketing Efforts
41(28)
First Law of Marketing Physics: Overt Benefit
CHAPTER 3 How to Find Your Overt Benefit
69(22)
CHAPTER 4 The Secret to Doubling Effectiveness at "Closing the Sale"
91(14)
Second Law of Marketing Physics: Real Reason to Believe
CHAPTER 5 Proven Strategies for Real Reason to Believe
105(26)
CHAPTER 6 How to Design Your New Product, Service or Business for Power Profits
131(26)
Third Law of Marketing Physics: Dramatic Difference
CHAPTER 7 How to Craft a Dramatic Difference
157(10)
CHAPTER 8 Frequently Asked Questions About Marketing Physics
167(10)
PART II The Three Laws of Capitalist Creativity 177(132)
CHAPTER 9 The Science Behind Capitalist Creativity
179(8)
CHAPTER 10 How to Fuel Your Brain for Maximum Productivity
187(48)
First Law of Capitalist Creativity: Explore Stimuli
CHAPTER 11 Multiply Your Brain by Borrowing Others
235(32)
Second Law of Capitalist Creativity: Leverage Diversity
CHAPTER 12 Go For It! Turning Thoughts Into Reality
267(30)
Third Law of Capitalist Creativity: Face Fears
CHAPTER 13 Frequently Asked Questions About Capitalist Creativity
297(12)
I Want to Hear Your Stories 309(1)
Eureka! Ranch Services 310(2)
Bibliography 312(3)
Book Activated Training License 315(15)
Thank You 330(4)
Index 334

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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