Jump Start Your Marketing Brain Scientific Advice and Practical Ideas

by Hall, Doug

• ISBN13: 9781578602056
• ISBN10: 157860205X
• Format: Paperback
• Copyright: 2005-06-01
• Publisher: Clerisy Press

Summary

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

Table of Contents

Marketing Brain IQ Test 14	14	(2)
Foreword by Sergio Zyman	16	(2)
Introduction	18	(15)
Chapter 1 Marketing Strategy	33	(60)
Chapter 2 Marketing Message	93	(42)
Chapter 3 Mindless Marketing	135	(34)
Chapter 4 Selling	169	(52)
Chapter 5 Leadership & Teamwork	221	(30)
Chapter 6 Meaningful Marketing vs. Mindless Marketing	251
Technical Appendix	226	(72)
Answers to Marketing Brain IQ Test	298	(6)
Doug Hall's Current & Future Books	304	(3)
Eureka! Ranch Services	307	(3)
Thank You	310	(2)
Index	312	(6)
Doug Hall Bio	318