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9781578602056

Jump Start Your Marketing Brain Scientific Advice and Practical Ideas

by
  • ISBN13:

    9781578602056

  • ISBN10:

    157860205X

  • Format: Paperback
  • Copyright: 2005-06-01
  • Publisher: Clerisy Press
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Supplemental Materials

What is included with this book?

Summary

This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!

Table of Contents

Marketing Brain IQ Test 14 14(2)
Foreword by Sergio Zyman 16(2)
Introduction 18(15)
Chapter 1 Marketing Strategy 33(60)
Chapter 2 Marketing Message 93(42)
Chapter 3 Mindless Marketing 135(34)
Chapter 4 Selling 169(52)
Chapter 5 Leadership & Teamwork 221(30)
Chapter 6 Meaningful Marketing vs. Mindless Marketing 251
Technical Appendix 226(72)
Answers to Marketing Brain IQ Test 298(6)
Doug Hall's Current & Future Books 304(3)
Eureka! Ranch Services 307(3)
Thank You 310(2)
Index 312(6)
Doug Hall Bio 318

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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